How To Structure Your Life

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Hey, it's Mitch Gonsalves here, and welcome to this module, Structure Formation. And in this module, I'm really going to show you how to structure everything in your life, and really help you prioritize and basically build habits, routines, rituals, that you can basically just wake up and execute on every single day to really ride the wave of the cause and effect, and really, the compounding effect that's going to happen over time. So, really structuring things and laying a nice strong structure. This whole week is about laying your foundation. Here, we're going to start to build the structure around which we're going to build your actual empire on.

So, we're going to lay the nice foundation and build the structure so we can start to build up and start to scale things up. This is probably one of the most important modules you watch, as any tactical things that we do in the future is going to come back to this, and really seeing things through until success. So, this module is probably one of the most important modules in this entire program, so you really want to pay close attention, take notes, and then take action and execute on the stuff that I'm going to show you in this module. So, let's dive straight in and get started.

Here's what we're going to cover. So, we're going to cover power laws and harvesting its devastating potential. Most people in just life, most humans don't understand power laws, and that there's natural laws that basically govern the universe. And so, I'm going to show you the power laws and the universal laws, and how to tap into them and how to harness and leverage their potential to create exponential results in your life. So, this goes back into your personal, as well as your business life, and everything in between. This is going to help you really, really unlock the doors and unlock the scale that you really want.

And it's by doing this stuff, that's again, off of the platforms and the channels that we're going to leverage to get the results on. This is massively important. It's leveraging these, understanding how they work, and then taking action on them and seeing it through for long periods of time. And then, on top of that, to really leverage the devastating power and potential of these power laws, we're really going to have to structure your routines and your habit formation. So, learning how habits are formed and then forming new habits and positive success habits that you can, basically, that are going to build you up over time, and really structuring your routine so that you can wake up and just execute on things every single day. And then we're going to talk about planning and preparation, so really mastering your schedule. So, going into your routines, how are you going to master your schedule? How are you going to plan things in advance? And then just execute on them. So, you don't have to think too much. You don't have to use too much willpower. You can just wake up and take action every single day.

And then I'm going to talk about a concept that I call momentum stacking, which is basically compounding wins, and how to really compound these wins, and how they'll stack over time. Even the little minute wins of just aha moment that you get during one of these trainings. Even when you book someone to your first appointment, say if you're leveraging LinkedIn, that's a win and those things stack over time, and they build you up. And then we're going to talk about focus and starving distractions, feeding your focus. How do we leverage focus to create unprecedented results? And focus is a superpower used by billionaires and the best people in the world. I'm going to show you how to leverage and how to starve distractions to really create energy and results that are going to help you propel you into an entirely different dimension. So, those are the points. Let's dive straight into the training.

So, most people who invest into programs, courses, trainings, anything, they all have the best intentions to do the work necessary and get results. They will come in, they're like, "I'm going to do the work and I want the results." But life somehow gets in the way. It all happens to us. Life somehow gets in the way. Friends and family pull you in this and that direction, and a new shiny object pops up, and then they end up not seeing it through. And you probably have seen this in your own life, chasing these shiny objects, these "get rich quick" schemes, and just kind of bouncing and hopping between these things, and not actually committing and seeing one thing through to its absolute limits and seeing it through till success.

And most people, they just log in one time, they're active for a couple of weeks or a couple months, then they fall off and they just never get around to it. Or they do commit and put in the work for a few months, maybe even a full year. They're right on the cusp of a major breakthrough, then they pivot, or just full-on give up because it quote-unquote, "isn't working." And that stops here right now. You've invested into this program, and you committed to joining this program, and that means you're going to see it through to success, no matter how long it takes you. And I will not, and anyone else on our team will not, accept anything else than that. If you want to give up, I'll tell you to give up right now. If you're going to give up at one point, you might as well do it now to save you the time and energy.

But you've committed, so giving up and not doing the work is not required and it's not going to happen here. So, that stops right here now. And any program you bought in the past, I don't really care. This one is going to be the best investment and give you the best return on investment that you've ever seen in your entire life, if you execute and you take this stuff seriously. And the most successful people who have gone through this program that you're going through right now, the people hitting multiple six-figures effortlessly in like the first month, people pulling in seven figures and soon to even be eight figures, some of our clients, not to mention billionaires and superstar athletes, not only did they commit to one thing and stuck at it for an extended period of time, but they dug deep. They pushed through adversities and setbacks, and they did the work, but they all understood the devastating importance of power laws and the law of cause and effect. Whether consciously or unconsciously, they understood this block.

And they knew that this would compound and set the tone for the remainder of their life. You see, these things have their initial conditions, what you set at the beginning. Well, usually, transcending kind of continuously happen over a period of time. So, if you're doing something for a long period of time, like you go to the gym and you're just half-assing it, or you go hard in the gym, that's going to set the tone for the remainder of what your standard is when you go to the gym. And so, these compound over time, and what you do now, and what you do at the beginning of this program is going to transcend and translate into the results you see down the line and just really the remainder of your life, in this program or not. The results you experience in this program, and in life in general, are directly related to your habits, routines, and priorities.

Priorities are a big one. Because most people don't prioritize things. And nobody is too busy or runs out of time, it's just a matter of your priorities. Your priorities are everything. And if you want to basically give an example of this, just look at what you do on a daily basis. That will basically determine what your priorities are. It all starts here in this module. The change, the transformation, it all starts here. If you get this right, if you structure the right formation, then everything else will just fall into place. Because most people never do this stuff in their entire life. They don't even know this stuff exists. And so, if you focus on this and you implement this, this is what's going to set the stage for the results you get, in just life in general, everything in between. It all starts here.

And in this module, I'm going to show you how to harness the devastating, potential power laws, and cause and effect. I'm also going to show you how to structure the things most important to you, how to maximize your time, and how to make your success a non-negotiable priority. Most people never make success a priority, and I'm going to make yours non-negotiable, so it's something that happens regardless of anything else comes into your life, regardless of your circumstances, your success. It's going to be a non-negotiable priority. And I'm also going to show you how to stick to this for long periods of time, so you can see it through to success and become the next big success story for this program, but more importantly, for your family, for your lineage, for your generations to come. I'm also going to show you how to bring order to chaos.

Now, let's talk about power laws and harnessing its devastating potential. And here's the power law. It's also known as the scaling law. And to put it simply, what power law is, is where one quantity varies as a power of another. It's basically exponents. And it's where the amount we are increasing by increases each time, and then feeds back into itself and grows exponentially. So, to give you an example of this, it's where, if you were to multiply 10 times 10, that would be 100. But if you were to do 10 to the power of 10, that's 10 billion. And so, that's the power of exponents. It grows exponentially, and they kind of feed back into each other. And a prime example of this is how a domino the size of a Tic Tac can topple over the Empire State Building. And you're probably like, "How does that happen?"

Well, basically, where if you scaled the dominoes one and a half times its height each time, within 29 dominoes, it'll be as large as the Empire State Building. And I'll show you how this works. So, you could see here, this is about 14 dominoes. And you could see here how big it gets. So, it just topples over one and then, that one's already massive. And that's only 14 dominoes. So, if you did that 29 dominoes and kept scaling it up, it'd be as big as the Empire State Building. And a little riddle or question for you is, if you had a single grain of wheat, and doubled that for every square on a chess board, there are 64, how many would you be left with? What do you think the answer is? So, if you doubled just a single grain of wheat, just a little small speck, and you double that every square on the chess board, how many do you think you'd be left with?

Well, the answer is roughly 18 and a half quintillion, so that's a lot of numbers, and I don't even know how to read that out. But basically, roughly 18 and a half quintillion. And this is the devastating power of power loss, and potential of power loss. As they keep feeding into themselves, you can see how exponentially that grows. To fully understand power laws, one must understand cause and effect. And cause and effect is basically where you have an action and a reaction, so where the action feeds into the reaction. Then the reaction has a feedback, which feeds back into the action. It's either positive or negative, so it could either be a positive feedback or a negative feedback. And the positive feedback will kind of exponentially feed into itself and build it up, and it'll keep scaling up. But it can also have an inverse negative effect where it becomes this vicious cycle and it goes into a downward spiral.

So, it's basically feedback loops, and we're going to talk about feedback loops extensively throughout this program, so I just want to kind of introduce you to how they work in regards to cause and effect. And basically, it's where a cause creates an effect. Then you have the positive or negative feedback. And then that feeds back into the cause. Then the cause feedbacks into effect, in this circle of just looping circular motion. And it keeps doing this over and over again, either positive or negative. That is cause and effect in how it works conceptually. And it's basically where Sir Isaac Newton, he has the law where every action has an equal and opposite reaction. So, you have action and reaction. You have cause, you have an effect. And to really understand cause and effect, you have to understand causality, and where the actions lead to the results, and then the results shape future actions.

You can see the causes of these. And to really see the causes, you need to be able to see the relationships between the things. So, the relationships between the actions, and the relationships from the results will help you shape future actions. And so, seeing which actions lead to desired results, which influence our future decisions on which actions we take. So, understanding and seeing the connections and relationships between the things, and that is causality. You're able to look and see the actual, "Okay, I took this action and I got this result." Then, you're going to get the feedback from that, which are going to shape future actions. And you're going to see the relationships between the things, not the actual actions and results, but actually, the actions to lead to the results. I'm saying seeing, but most of this stuff, and most of the stuff in nature, you can't really see. It's all intangible and all kind of just happening.

But what you need to do is kind of really just train yourself to see these relationships and the interconnectedness of everything, right? See between the things, and use your mind's eye to build this hyper-awareness, knowing that this action will lead to this result, and then taking that feedback, feeding it into new actions. And being able to see the causality will help you to really just make better decisions that are based on actual facts. Like you've gotten a result, you can see this result of it. Then that will help you bascially feed it back into new actions. And most people just take actions based on assumptions or fallacies, and you need to really make proper decisions. To do this, you need to understand causality, and the relationships between things, and be able to see this stuff, again, in your mind, not physically. Sometimes, it can be physical, but again, it's going to be mostly intangible.

And things that you can see is, if you take an action like picking up a glass of water, that's going to see tangibly that I took this action, and I got this result, which is water in my mouth. Then the feedback, which is quenching your thirst, right? To really understand cause and effect, you really need to understand the law of compensation. And Emerson, he has this paper on the law of compensation. If you haven't read it, just Google "The Law Of Compensation by Emerson," and you'll be able to see it and actually read the original and that will help you and really give you good insight on how this works. But it basically states that each person is compensated in like manner to which he or she has contributed. And it's basically the law of reaping and sowing. You've heard this, probably in biblical terms, where you reap the rewards of what you sow, right? And it basically says that the income and revenue you earn today is your compensation for what you have done in the past.

So, you don't actually see or reap the rewards of the stuff you're doing today. You've actually reaped the rewards of what you sowed in the past. That right there is the key to everything is always constantly planting these seeds, and then you're going to reap them in the future. And just know that the income that you have today right now are from the seeds you planted in the past, not what you've done today or last week or the month ago, but actually years ago. So, last year, two years ago, you're actually seeing the result of that now, and reaping those rewards. The key is to provide the causes, and then you are going to receive the effects of it, right?

And one of your main responsibilities in life is to align yourself with the law of cause and effect. Cause and effect is, I think, one of the keys to the universe. If you can really understand the law of cause and effect, and you practice this every single day, where you're constantly putting in the actions, the causes over time, the rewards start to basically produce these uneven distribution and compensation. So, these causes have effects. If you put in the actions, you're going to see the rewards, and over time, they will produce uneven distribution in your compensation of what you generate, within your business, with your personal income, with everything.

And the key is to do more than you're paid for. So, before we get into this point, I want to preface this by saying that, by doing more than you're paid for, I mean, the things that you do behind closed doors, the things that you're doing that you're not going to really see the result of it right now, but you will in the future. Again, you're providing the cause, you're going to see the effect in the future. Basically, doing these things day in and day out, you're doing more than you're paid for right now, right? Because you're not getting paid for it. Most of the time, you're not getting paid for the things you do right now, you're going to get paid for them in the future. And prime example, when I'm creating this program right now, I'm not getting paid for this. I'm putting in like 12, 15, 18-hour days for months on end, and I'm not going to get paid for that, in this moment. But by the time you're watching it, I will. Right?

So, I just know that cause and effect and doing more than you're paid for is going to start to compound over time. And success always comes to those who make it a habit to put in more than they take out. They're always looking for ways to increase their value and their company's value, and exceed expectations. All major successful people, they do this. And you want to plant the seeds and then you can enjoy the harvest. So, you're constantly planting the seeds today for what you wish to receive in the future. So, being conscious of this, always just planting these seeds, and being conscious of what seeds you are planting, because you want to plant the right seeds that are going to produce the right results, or reap the right rewards, right? And the farmer doesn't spend seasons planting seeds with expectations of it to harvest tomorrow. The farmer understands that at a point in the future, the work he is putting in now will produce an abundance of crops, right? That he can either sell, or he can use it for himself and his family to feed on, right? And that's what...

You have to adopt that same level and that same approach that the farmer does. They're constantly out there grinding, using heavy machinery, doing all these labor and they're putting all this work in, and they don't see anything of it for seasons. Then, a point in time, usually typically in fall season, they start to reap all these rewards of this, of the crops that they sowed the seeds in. And so, you have to adopt that same approach, and just plant the seeds today with the knowing that it will not come today.

So, most people in society are just hardwired for taking an action, seeing a direct reaction. It's this instant gratification. And you just need to just plant these seeds today, just knowing that it won't come today. That's kind of hard to accept. But once you do accept that, then you can just constantly just plant seeds, always planting seeds. But you had the intention that you're going to reap the rewards in the future, and you will. And so, know that it won't come today, but it will come in the future. It's virtually guaranteed, if you just constantly just plant the seeds, just keep planting seeds every single day. In the future, you're going to see a massive abundance of crops that you could harvest, and that is going to produce, again, an uneven distribution in your compensation.

To give you a prime example of uneven distribution and compensation, just look at Warren Buffett's net worth, and look at his age. Again, time is a big thing. So, you look at when he was 14, he had 5K. Even when he was 32, he had 1.4 million. Even when he was 47, he only had 67 million. And 67 million compared to 58 billion is literally nothing. It's not even on the map. You could see him in the graph. So, you have to understand that what he did when he was like 10, when he was 20, when he was 30 years old, when even when he was 40 years old, 50 years old, those things started to compound over time. And that's where you see billionaires, even Jeff Bezos, Elon Musk, you start to see these results. But they're putting in the actions every single day.

And a lot of them go unprofitable for years. Jeff Bezos was unprofitable with Amazon for 25 years. Warren Buffett was just constantly just chipping away, stacking. And he understands, especially as an investor, compound interest, and the compound effect. You can see the massive reward of that over time. And time is the biggest thing.

One of my favorite quotes is, "Do more than you're paid for, and soon enough, time will catch up, and you'll be paid for more than you do." So, consciously just do things now with the expectations you will get paid in the future, even if you're not seeing the result today. And you must always think, "What seeds can I plant today that are going to be harvest and come to fruition for a better future?" So, always just planting these seeds, and then asking yourself, "What seeds can I plant?" Because there's good seeds and there's bad seeds, so you always got to plant the right seeds today that you're going to harvest in the future. And you have to understand, "What is this future that I want? And how can I make and basically influence a better future by planting the seeds today?" Then, you just see the effect over time come to fruition.

So, here's effect versus time. And I would say time is one of the most misunderstood things that's basically plaguing the human race, especially, I'd say, right now because everyone's so hard-wired these days, it seems, for instant gratification, everything to happen now. You can even see platforms like Instagram and Snapchat, all of these things are like, you basically post something and you get instant reward or instant feedback, where you get likes, you get comments, and all these things that come in. And the key is that you want to kind of delay this gratification because you know over time that you'll see massive effect of it. So, instead of going on social media, you're just grinding. You're putting in the right actions, the right seeds, where you're actually taking action. For example, on sending messages on LinkedIn, on basically reaching out to clients, booking on appointments, and you're taking appointments. Over time, your skills start to sharpen. The more you do it, the repetition, the actual volume of calls you do, you'll start to become an absolute menace on the phone.

And you'll see the effect over time come to fruition, right? Even putting in the work for market research, understanding your clients, what are their desires? It has an effect over time. So, most of the time, you're going to be putting in actions right now, like over here, right? And the action you're taking, you're not going to see the actual full result of it or the expansion of it into a time in the future. This is what most billionaires and everyone understand. They understand that the actions they take are going to have a massive effect in the future, and that if they just delay the gratification, if they just put in the actions every day, they're going to start to compound over time, and they're going to see this J-curve exponential growth happen.

But this only happens if you do this over time, because if you only do it for a small amount of time and then stop, you're not going to see this massive effect, right? Just again, look at Warren Buffett's net worth. Look at any exponential distribution graph. And you'll see that this is, again, one of the things that are a natural law of the universe, this cause and effect. You're putting in the action or the cause, and you're seeing the effect over time.

Something else that humans don't really understand is your memory. And if you layer memory and time, if you correlate them together on a graph like this, what happens is that you have a strong memory of what you do now. So, the action you take now, you have strong memory of that action. For example, if I pick up this glass of water, I put it down, I have strong memory that I just picked up the glass of water and took a sip, right? But over time, my memory starts to degrade, like in three hours from now, I won't know that I took a sip of glass of water at X time in the day. Even an action you take today, for example, if you're taking action on sending LinkedIn messages, if you're, again, putting in the work of doing client research, you have strong memory that, "I'm putting in all this work, but I'm not seeing any reward of it." And you'll be taking these actions, and you have full memory of them, but you won't be seeing the results of it now. Right?

And over time, your memory starts to fade, and then you'll have no recollection that you took those actions. Then what happens is if you layer memory and effect together, like this, you have strong memory of the actions you're taking now, right? Say, sending out LinkedIn messages. Say, researching your clients. Say, getting on appointments. You're doing all these things. You're building out certain systems for your business. You have a strong memory of it now, but you don't see the result of it. You don't see the effect. But over time, what happens is, your memory starts to degrade, and you have little to no memory of the actions you were taking. But then what started to happen is those actions that you took in the past start to scale up, and start to exponentially grow in the future. So, you have memory and effect in time. And times are going to consistently keep elapsing and it's going to grow, exponentially. And so, what you have to understand is that the actions you take now, just know this, understand in your memory right now that a year from now, "I will see the result of it."

And then when a year does transpire and you do see the result of it, you're going to forget that you took these actions now. But if you're deliberate and you're intentional now, you will know that these are the actions you take, that you've taken in the past. For example, I showed you my growth curve of how just in the past three years, I've been able to go from basically broke, living in my dad's basement, actually negative. I was actually negative, because I was actually in debt, to pulling 1.3 million in a year.

Now, we're even scaling past that. And I'm only like, I'm still here on the tail end of it. I knew back in the day that these actions were going to compound over time. So, I was putting in all this work, I was grinding every single day, grinding LinkedIn. I was grinding these different platforms, and I was taking sales calls. I was doing all the work, and I wasn't seeing much result of it, but it was sharpening my skillset. It was sharpening my senses. It was sharpening my actual knowledge of how to get clients, how to actually convert clients. And I just knew if I just kept doing this over time, it would compound. Now, I'm just seeing the effect of what I did like two years ago. I'm just seeing the effect of it now. And what I put in now, I'm going to see the effect in the future.

And an action taken here has little effect at that particular moment in time, but you have strong memory to recall it. That same action that you've taken at that point in time has an exponential effect at a later moment of time, with little to no memory of what caused it. And so, you have to understand this, that that action that you're taking is going to see an effect in the future. You're definitely going to see the effect of it. Because again, every action has an equal and opposite reaction. So, you're just not not going to see the result of it. It is going to transpire, just at a later point in time. But you won't have a memory of what caused it. So, you just have to take actions now, with the knowledge and the memory now, while it's still full, that it's going to transpire. It's going to compound over time.

And most people give up because they can't see the results of the actions they took in the past, and they think it quote-unquote, "isn't working." And I see this plaguing so many people, and this plagued me for a long time until I understood this, and I saw this graph, and it opened my mind up to things that are unimaginable. Most people, they give up right here. This is the point where they give up, where their memory fades. They have little to no memory, and the results are almost minimal, right? So, at this point in time, they just kind of deem like, "Okay, it isn't working." And then they give up. But the people who persist and they consistently keep putting in these actions, they start to stack, and they start to compound over time. And next thing you know, you're pulling in like seven, eight figures or even more, and you're not doing much work again.

If you do more than you're paid for, you will eventually be paid for more than you do. You'll be way up here on this growth curve. And you'll be able to, you'll be one of the ones who stuck through it and see it through to success. So, this is something that you need to be conscious of. And that knowing that the actions you put in today are going to see the effect in the future. You just may not see it right away. And just know that now going into this, that your memory is going to fade, and the actions you take day-to-day, you're going to have strong memory of them. But some of the actions that you do take today or tomorrow, whatever, next week, are going to compound in six months, a year's time from now.

And here's how the winners succeed. The winners, they understand that when they start a journey... So, for example, you starting this program, that they may not see the effect from the cause immediately. Guys like Michael Jordan, guys like Mike Tyson, guys like Muhammad Ali, they went to the gym every single day. They're putting in the work every single day. And they weren't seeing, they were not some global world champion, but they knew that this would have a massive effect over time. Yet, they'd still persisted to the point where the effects started to compound exponentially. Then they're known as the best in the world, the GOATs, the greatest of all time, right?

And this is how it happens, is they understand that what they do today, they're not going to see the effect of it today, but in the future, they will. So, you starting this journey, you just have to understand that you won't see the effect of this. Maybe not even for like one, three, four, or five months, but you're going to see the effect and the massive effect over time. Like in a year's time, three years time, this is going to exponentially compound your growth.

Number two, they stick at it long enough to experience a compounding effect. And most people give up before they experience the compound effect. So, the winners, they stick at it long enough, and they know the knowledge and memory that what they're experiencing is from the work they put in today and every day previous. So, every day in the past is what you're seeing now. And what you put in now is going to help you get results in the future. They also understand that what they have now is a result of the work they put in months, even many years ago. And most of the time, it's years ago. So, you're not going to see the massive effect, like I put in so much work, I would say... You saw on that picture. I was literally grinding in my basement 18 hours a day, and I'd sleep for like 6 hours. And I'd be bouncing between those two locations for years. Now, I'm just seeing the massive effect that I know the stuff I was doing back then, that contributed to the results I'm seeing today.

And number three is long-term thinking. They've learned to see the long-term cause and effect relationships, and weigh the decisions to favor the long-term over the short-term. So, the winners, they know that they rather succeed massively over the long-term, over the short-term. Most people make short-term decisions because they can't see the cause and effect relationships. They're just so consumed with, "Oh, I need to make money now. I need to do this." And I get it. At a certain point, you do need to make money now, but the winners, they have long-term thinking. That's built into them. And they know that cause and effect is going to play in their favor over time. Time is the biggest thing. So, you just have to always remember this.

And to help you with this, I actually created this as a download, so you can always keep it handy and never forget it. See it here. So, you can download this. It's going to be in the resource section for download. So, how the winners succeed. It has the three points. And so, I recommend you print this out and keep it handy, with you at all times 

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... as this really is the key, understanding that the actions you put are going to see in the future and understand memory and cause and effect over time and think long-term. Long-term is so key. And so that's available in the resource section for download. And the key is to think long-term. Thinking in longer term timeframes and longer horizons is going to help you absolutely win in the long-term. Long-term, just always casting your vision out to the future, that's where you want to see and then what's going to make you better in the future is the actions you take today. And that's so key to just understand that there's a direct correlation. There's a cause and effect relationship between those things. Small actions taken repeatedly over long periods of time, and I really want to emphasize long periods of time, they produce exponential results. And so I want to basically do this exercise with you.

I want you to picture where you are right now, whatever age you are right now, and then at the end point here is you at the end of your life. Say, for example, you live to be 85. And I know nowadays with chromosome encrypting, whatever they're doing to like how people live to 150, who knows what technology is going to be like? But let's just say you live to be 85. Let's just say that's the average life expectancy of a human being these days. Let's say you live to be 85 and X is your age. So whatever age you are, we'll just make an example, let's say you're 35-years-old. So here you are at 35 and then you have you at the end of your life at 85-years-old. I want you to picture just five years from now. Let's picture that in five years from now you don't see much results until that five year mark. But in five years you have $10 million deposited into your bank account. Cash. Was it worth it?

You basically made $2 million a year, right? And this could be a lot more, it could be 50 million. It could be 100 million. It doesn't really matter. And this is what most people can't comprehend because this is typically what happens, you're taking actions, you're taking actions, and you're going to see some results, like 100%. You're going to see results. But in five years, you're going to see massive results, and in 10 years and in 20 years, you're going to see exponential growth if you continue down this path. So you put in five years of your life, right? You put in five years, but you have $10 million liquid cash in your bank account in five years' time from now. You put in those five years, you sacrificed, you delayed the gratification. You kept reinvesting back into your business.

You kept putting things off. You didn't take any money out to fund your lifestyle. You just kept reinvesting into the growth of your business, you kept reinvesting into your customers and getting better value to your customers and better results for your clients. Let's say you did that for five years. You kept reinvesting. You have this long tail span of your life, which is 45 years. If you're 40, you tell 45 years of your life that you can enjoy with getting out of this. So if you put in five years of your life, and this is what I see most people don't even understand this. And I'm young enough and I even understand this, where I know that, if I just put in the time now that I'm going to... My life is long, generally, if you take care of yourself and stuff, you're going to get... Even if you're 70, so 15 years left.

And so, this is what most people don't get. Understand that what you put in now has a long tail effect in the future, and it has asymmetry. And most people aren't willing to put in this five years to get that 10 million. They want it to happen right here. They want it to happen now. So they want it to happen right where they are right now. I just want $10 million for doing absolutely nothing. They just want it now. This is what most people... Instant gratification. They just want 10 million, boom, deposit in, get rich quick, buy Bitcoin. It surges. They pull it out. They go live in Bahamas on the beach. That's what most people want. And I'll tell you this. That never happens. Even the people that do, they'll lose it all. The people that win the Lottery, 100 million, whatever, PowerBall, they lose it all.

Or, they don't get to see the actual effect because what you put in now, you're going to deserve what you put in and you're going to reap the rewards that you sow, and it's going to feel so much better that you put in the work and you're going to get out this massive, long tail effect of it over your lifespan. It has asymmetrical reward ratios where you inputted five years of your life, right? But you have this massive output, which is 45 years of your lifetime. And this could be anything. Think about this in anything. You put in, for example, 20 hours into building out systems for your business. You put in say six months into this program, but then you have five years where you're generating a million dollars a year. That's what I'm talking about. Most people don't understand this and that these asymmetries, and you have to spot these asymmetries, where you put an input and it has a massive output.

You put in a action, you have a massive reaction, a result that comes out of it. And you do this over time, you stack and find these asymmetries, you're going to start to grow exponentially. That's investing into this program. You put in an input, you're going to see a massive output into the future. And again, this is what uneven distribution compensation looks like. Look at the life span of Warren Buffett. He's over 80-years-old, and look at his net worth of $50 billion. So I'm even being conservative with you. See, if making $10 million. So you can make a lot more than that. You should strive for nine, 10 figures. So this is what I'm talking about.

And you want to cast your long-term vision, again, thinking long-term. Where do you want to go? Where do you want to be? What's your big vision? And then what you want to do is reverse engineer it down to the actions you need to take. And then you need to live in day tight compartments and just execute on those actions every single day. The key is, though, not to lose faith or enthusiasm if you don't see the effect today, because you won't. You likely won't see it.

Now that you know that you can just take actions relentlessly over time, and you can know you're going to see the effect of it. And don't worry. I'm going to help you and show you which actions to take throughout this entire program. But I'm just getting you to think. Where do you want to go? What's your long-term vision? And then we're going to reverse it down into the actions you need to take, and you want to focus on the actions because the actions lead to the reactions, right? You just execute on those every day and they'll compound it.

And again, you don't want to lose faith. You want to have that confidence, that self-belief, and you just know that you are going to see the effect of it. Just know, with your memory now, that you are going to see the effect, and don't lose enthusiasm. I think Walt Disney said that success is bouncing from failure to failure without losing enthusiasm. That's what you need to do, is just not lose enthusiasm, continuously be hyped up, continuously putting the actions every day and just know you'll see the effects in the future of the actions you put into today. Real success takes hard work sustained over long periods of time. This seems very elementary, but I will tell you that this is the key. Real success takes hard work sustained over long periods of time.

This is in the guide to success. It just takes hard work over long periods of time. Everyone that has seen real success, I'm not talking about no glorified, Instagram entertainers' success on private jets and shit like that. I'm talking about real success, real liquid cash, real liquid wealth sustained over time. Something that you could pass on for generations to your family, to your kids' kids' kids. That's what real success takes. It's hard work sustained over long periods of time. And instant gratification and short-sightedness will just completely wipe you out in the long-term. People who indulge in this stuff and short-sightedness and instant gratification get wiped out, and the people who focus on the long-term and casting their vision and seeing longer time horizons, they absolutely win.

And so, you don't want to give in to this because you will cease to exist if you feed into this stuff. Because what you do now, it may feel good. It may feel good to scroll on social media. It may feel good to put things off, not put in the actions, not make those calls, not get up early and go to the gym and push yourself. These things don't feel good in the... I don't even like doing them, but I do them anyways. And so you just have to continuously focus on the long-term and just know that what you do today, regardless of what it is, it's going to help you in the long-term. Plant those seeds.

And I want to share this clip with you from Jeff Bezos. You can hear straight from him. He's the richest man in the world. He has over $100 billion in personal net worth. And I want you to hear what he has to say.

(00:41:16):

Somebody says to me, congratulates Amazon on a good quarter, which is a very common thing to say. You meet somebody, they're being nice. They looked at your financial results for the quarter, they're like, "Good quarter." I say, "Thank you." But what I'm thinking to myself is, "That quarter, those quarterly results were actually pretty much fully baked about three years ago." And so today I'm working on a quarter that is going to happen in 2020, not next quarter. Next quarter, for all practical purposes, is done already and it's probably been done for a couple of years.

And so, if you start to think that way, it changes how you spend your time, how you plan, where you put your energy, and your ability to look around corners gets better. So many things improve if you can take a long-term. And by the way, it's not natural for humans. So it's a discipline that you have to build. The kind of get-rich-slowly schemes are not big sellers on infomercials. And so that's something that you have to steel yourself for, discipline and teach over time. So that's... What is Amazon? I would say, really, it's a collection of principles and it's an approach that we deploy, and it's fun. I dance into work.

(00:42:42):

And so, that is the key. He even said it himself where Amazon, they will see results. You can see their financial reports, you can just go online. They're a public company, you can see their financial results, right? And someone will go up to Jeff Bezos and tell him, "You got a great quarter." But he knows this, as a billionaire and as himself. He practices. If you read his letters to shareholders, even from 1987, he knew this before anyone even knew about Jeff Bezos and that Amazon was going to be the company that they are now, he was doing this stuff. And he knows that the results he's seeing now are from years ago, in this quarter. And so you have to adopt that same level of thinking and know that it compounds over time and that what you put in today, again, you'll see three years from now at a quarter that you had your best month ever. That's how it works.

And the most powerful force in the universe is compound interest. It builds and feeds upon itself, and over time a small amount of money exponentially grows into a large fortune, in actions, decisions and even confidence, and most everything in life works similarly. A small improvement in performance and knowledge feeds into greater performance, which improves performance even more. And then on it goes in a upward spiral. And so you have to understand compound interest and know that these things feed into themselves over time. And it goes into everything. Persistence, self-belief, decisions, actions, everything. Albert Einstein said, "Compound interest is the eighth wonder of the world. He who understands it, earns it. He who doesn't, pays it." A lot of you may have seen this quote before and to really understand it, not only do you earn compound interest on the money, but you also earn it on the actions and everything else, decisions that you made.

It really is the eighth wonder of the world. If you understand it, you will earn it, the effects of it, and if you don't, you'll pay it. So actually have a degrading effect and it'll have a downward spiral, and it kind of degrades over time. So you want to be on the side where you understand and you practice it and you preach it and you make it a part of you, and you're going to start to see the effect of it. And it's going to pay off massively. Peter Thiel, the founder of PayPal, he said, "The power law, so named because exponential equation describes severely unequal distributions, is the law of the universe. It defines our surroundings so completely that we usually don't even see it."

And so that's what I was trying to mention with causality, is most of the things that happen, the unequal distributions, we usually don't even see this stuff happening. To really see it, like to give you a tangible example of this, if you think about California. If you've ever been to California, it's a beautiful state, but if you go down the coast, you'll just see literally miles of beach houses and people living on the coast. But if you go inland, like 20 miles, it's a complete wasteland. No one really lives there. Well, maybe in LA, because that's a central location, but again, that's unequal distribution in essential place, which is LA and down the coastline.

That's the unequal distribution of households to landmass. But everywhere else is a lot of vacant land that no one really lives on. And we can see that. But again, in the intangible that we can't see, the stuff that's happening that goes way beyond our level of awareness, and so you need to develop this level of hyper-awareness so you can see it with your mind's eye and see these unequal distributions in the universe. And this quote sums it up very, very nicely. And again, he's another billionaire.

Now that you're aware of these powerful universal laws, how do we apply them? How do you apply these universal laws? Well, the first one is structuring routines and habit formation. So, why routines? Well, order from chaos. Most people, they live chaotically and in the spur of the moment. They wake up and they think, "What should I do?" And they make decisions based off emotions and how they feel. They wake up and if they want to go to the gym, they're like, "Ah, I don't feel like it." And then they won't go. Or they'll say like, "I feel like going to the gym, I'll go and crush it." But then they base it off of feelings and emotions, or they feel like going and crushing some calls and getting on the phone and making sales.

And if they don't feel like it, maybe they didn't get enough rest or whatever, they just don't do it. They just think, "What should I do?" And they don't have a plan, they don't have anything that's set in motion to guide them. It's very chaotic, and this is how most people live. These are the people that don't get really anything. They're very sporadic, very frantic, and they don't really know what's going on. Everything's chaos and they can't see order. And routines bring order to chaos and help you stay on the rails. And winners, they follow routines. The most successful people in history, the people we refer to as G.O.A.T.s, the Greatest Of All Time, they all had a specific daily regimen and routine in which they adhere to. And champions are built on routine.

If you look at any champion, if you look at Michael Phelps, if you look at Michael Jordan, if you look at Kobe Bryant, if you look at Serena Williams, if you look at any of these champions, really anyone, champions, it could be in sports, it could be in business. Their success, it's all built on routine. They're in the gym, they're grinding. They're doing these things every single day. They have a routine which basically they follow every single day, which puts them in that position to win in the long term. And they just adhere to this. They wake up and they just do this routine over and over and over again.

And winners follow routines. Champions are built on routine. And routines breed achievement. So if you think you can just "go with the flow and do what I want when I want," just know that you'll be doing so at the cost of achieving your goals. And I know that's hard for you to comprehend, but I know this business and entrepreneurship is, you can do what you want when you want, how you want, et cetera, but you can do that, but you have a choice. You can just wake up and think, "What do I want to do?" and just go with the flow. But if you don't have a set routine that you're going to take action on every day, you won't be able to see the full effect of the compound cause and effect relationship because you're going to be doing these spur-in-the-moment activities that aren't really going to lead to consistent results over time.

Achieving your goals and big things in life requires deliberate planning and preparation, remove all distractions and temptations, discipline, and consistent execution. And routines, they standardize excellence. Routines help you to just make this thing a recurring habit. And routines also systematized behavior. So success is achieved by doing the things everyone else is unwilling to do day in and day out. And temptations and impulses, they'll pull you in this and that direction and they'll pull you away. You won't feel like doing these things. Now friends and family will want our time and attention. We might feel like we're missing out, having FOMO. But results cultivate and systematize the positive behavior necessary to achieve our goals.

Routines also compound confidence. When you make a decision to do something and you commit to taking even a small action each day to complete it, no matter how long it takes you, you affirm to yourself, not only to your confidence to begin and actually do the thing, but actually seeing it through until completion. And starting, taking an action and completing something is an extremely empowering feeling and a sense of accomplishment. You feel accomplished, you feel like you've done something, you've checked something off and you've done something, right? You're doing. And that's what you're doing, is by affirming to yourself that I'm going to do this and then actually doing it and seeing the result of it, that's going to breed and compound over time.

And it almost creates this positive feedback loop in building unshakable confidence in your ability to execute. You will start to believe in yourself. The self-belief will just become iron steel-like, and your confidence will have this like aura around you. And this is how it happens. If you've been around anyone ultra successful, you could just feel this energy, this aura around them. It's because this self-boosted confidence just radiates off of them. And that's how it happens, is through doing something and taking an action and completing things over time, they start to compound. And again, like the feedback loop, it feeds into each other and you become this unshakable, unstoppable force. Routines help you harness the law of cause and effect as your actions day in and day out will be systematized and premeditated. And premeditated as in, they're predetermined. You just wake up and you just execute. And it's a system that you follow.

John C. Maxwell, best selling author, I think he wrote like over 20 books, he said, "You will never change your life until you change something you do daily. The secret of success is found in your daily routine." And that couldn't be more true. So enough talking about it. Let's structure your routine right now. So here's structure in your routine. So I want you to pull out your calendar and I recommend you use Google Calendar, so if you're already not signed up for Google Suite, then you're going to want to go on Google, type in G Suite and sign up for Google, because this is probably the best. And everything we're going to be doing in this program, I'm going to be giving you a lot of documents like Google Sheets, Google Slides. I'm going to be giving you a lot of resources that are going to be revolved around Google and storing this stuff.

And so I highly recommend it. It's a great drive to use and especially Google Drive. So, I highly recommend you use the G Suite, especially for your business. If you do use Apple and stuff, you could pull that up as well. But, again, I highly recommend you sign up for G Suite. And so I want you to pull out your calendar right now. So, pause this video, pull up your calendar, and I want you to look at it from a week view. And then you want to look at your week from a bird's eye view. So just look at it from like a 30,000 foot view. So you can look at your week from Sunday to Saturday, the entire week, all seven days. And our first off I want you to do, is I want you to block out program time. So, I really want to block out time that you're going to go through this program.

That's essential. So, block out some time. I recommend you block out between four and six hours per week, where you're going to go through and sit down and go through the program materials. And four to six hours, anyone here can carve out four to six hours. Again, it goes down to your priorities. What are you prioritizing? If there's certain things, again, wake up a little bit earlier, go to sleep a little bit earlier so you can wake up earlier. You want to prioritize this stuff because this program, if you consistently just take action on every single day, then you can block out some time and you're going to see the massive effects of it. And what you can do is you can chunk the time. So if you have a lot of time on Saturdays, say when your kids or your wife goes out, you can sit down and actually take action on the stuff. Then block that time out.

Typically you want to be taking actions every single day and going through it every single day as that will breed and build momentum. But if you can't, don't worry. Block out the time. Then secondly, I want you to plot your sleep. So plot your sleep start and wake time. And it's really essential for you to make sure that it's consistent, and at the same time, every day, and that you get at least seven to eight hours every single night. It's key to have your sleep. I'll tell you this. Sleep is one of the most important things. If you can get your sleep right, then everything else will fall into place. I'll tell you again, it seems very elementary, but this stuff right here, again, is structuring the formation that you can build your empire on. If you get this stuff and you structure this stuff right in your routine, everything else will just fall into place.

And I'll tell you this. Sleep is the most important thing. I know it's plagued me for many years and I'm now getting a grip on it, but your sleep is the biggest thing. So, I want you to plot your sleep start and wake time. And so to give you an example of what your calendar should look like, I'll show you what my calendar currently looks like. So here's my sleep time. I go to bed roughly around 10:00 PM and I wake up at 5:30 AM. And you can see here 5:30 AM, and then at 6:00 o'clock I go to the gym until about 7:00 AM. And then I shower, have about 30 minutes of buffer time to shower and breakfast. So you want to plot your sleep time. You can literally just take this, go create a new event and type sleep and mark the time. If you click on more options, you can even color code them like I have my calendar here.

And number three is exercise. You want to plot your workout time. And again, it should be consistent, every day, for roughly about 45 minutes to an hour every day, and ideally in the morning. So between 4:00 AM and 9:00 AM. And earlier, really, I found the better, because you get up, you get your blood flowing and your brain starts to actually start to function earlier on in the day when you can get that circulation going to your brain. And so, again, plot. I go to the gym at 6:00 AM. So I recommend going around 6:00 AM or 7:00 AM, but obviously, the earlier, the better. So if you could start your day earlier, do it. You want to get that out of the way. I found most people, they plan to go to the gym at the nighttime. Some people like that, but some people, they say they're going to go to the gym after they finished their workday and then they don't feel like going again. They don't feel like it, and then they end up not going.

So I recommend, bang it out in the morning, get that circulation going, get pumped up, get everything going, and you're going to feel so much better for when you do start the day. I highly recommend you go to the gym in the morning and block it between 4:00 and 10:00 AM or 9:00 AM. So, ideally before 9:00 AM. And then you want to plot shower and breakfast. So plot your shower and get ready time and your breakfast time at the same time every day for 30 minutes. So I do it roughly about 7:00 AM until about 7:30, and then meditation. So you want to set your meditation time in the morning, every day, before you start the day for 20 to 30 minutes. I do a meditation every day for 20 minutes, and I will tell you this, meditation has done more things to my focus, to my clarity, to my tranquility, more than anything has, and helped me connect to my higher self more.

I'll tell you this. If you're not meditating, do it. I'll even include below a meditation that I did for the longest time that helped me just get into this habit and the state of doing it. There's many different things you can use. The best thing I do is I literally just lay down horizontally on my bed, so not like I'm sleeping in the bed, but the other way. I lay across my bed and I literally just have my arms at my side. I set my timer on my phone for 20 minutes, and I just breathe and shut my eyes and I just breathe. And then any thought that comes in, I just move it to the side. And I just get into this deep, tranquil state and I can feel the electricity going through my veins. Meditation will help you connect to your higher self. I highly recommend it.

So, again, I do a meditation at around 7:30 and then I do a mindset right after. So we're going to get into that in the later modules on the mindset. So block out meditation and mindset for roughly about 30 minutes in all, roughly an hour, because you're going to do like 20 minutes of meditation, then you're going to do your mindset stuff and affirmations. Highly recommend it, puts you in that state, elevates your state, and it makes winning in a like consistent and it breeds excellence if you do this stuff. And I'll tell you, don't overlook meditation and mindset. It's absolutely key to long-term success. Think about, again, Ray Dalio, billionaire. He meditates. He said it changed his life and actually was a catalyst for his success. So, that's where I learned that from.

And number six is work. So, apply your work start and work end time. It should be the same time every day. Again, keep things consistent as it just standardizes and systematizes thing. And you want to, ideally, work five to six days a week. I work six days a week, but if you have other obligations, work five days. So, you can see here. Right now, my schedule has changed, but you can see here that I'm doing deep work for about five days a week or six days, really, five days a week. These used to be strategy sessions. So what I recommend for most of you, it's just literally go from 9:00 AM until about 7:00 PM, just type in strategy sessions or appointments, and this is where you're going to be setting and generating strategy sessions from.

And we're going to get into this in depth, but I just want you to plot your work and start time, so you can name it whatever. We're going to rename it in the future, anyways, but you want to name that work. I call it deep work because I'm building, I'm creating. So that's what I'm doing. And so, plot it from about 9:00 AM to whenever you want to start or whatever your start time is, and just make it consistent. Just set it recurring. You can just go in here and you can see here that you can set it every day, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, right? And you can just set it recurring. And you can even create a custom and then you can change the color here and save that. Boom.

And then eating. So, most people don't do this either, but you want to plot your lunch and dinner time. And again, you've already plotted breakfast at the same time, everyday, for 30 minutes to an hour each. Try and take less time to eat if you can. You don't need to be going off for lunch every single day. You can just, again, I'll talk about this further on, but you can get pre-made meals or even hire a chef and get those meals delivered straight to your door or have someone cook it in your house. And so ideally you want to eat at around 1:00 to 2:00 PM, and then dinner at around 6:00, 7:00 PM. It's totally up to you when you eat, but make it consistent over time, and you can adjust your schedule based on your obligations that you have.

I have the coaching calls with our clients that you can attend, and you also have the YouTube that I do every week. And then I have appointments, team meetings and stuff like that, and then plannings. You want to plot time to plan your day the night before, ideally 10 to 30 minutes, and time on Sundays to plan your week ahead. So I'm going to give you some tools later on to help you plan. But usually I plan the week ahead on Sundays at about 8:00 PM. And then I plan my tomorrow, so I plan my next day the day before, so I know what I'm doing high level in these days. And then I'm drilling down into the actual day and I'm actually plotting the things that I'm going to be doing in that day.

So deep work. What does that consist of? What am I going to do with that deep work? And then I just plan it and then I wake up and execute. So you want to plan, you want to plot time for planning, and then shutdown time. So you want to plot your shutdown time where you can relax, just unwind after work, ideally two hours before you go to sleep. So, I do it about an hour or roughly, yeah, roughly an hour before I go to bed. I go to bed at around 10:00 PM and I usually shutdown around 9:00 PM. So I plan my day and then I literally just shut down. I go read a book or I just relax, and then I fall asleep.

And I have a cat, so I play with my cat sometimes and wind him down because he would keep me up all night if I don't. And so that's what I do. I have basically this buffer time, about an hour. Usually I'll stop planning around 8:30 anyways. I'll do it for 30 minutes and then I'll have about an hour or so before I go to bed. And then you want to plot a day off. I take at least one day off and you should as well as it's going to help you to basically rest, recover and reflect on everything. I recommend you plot at least one day per week where you're just going to rest, take the day off without any work.

Do some family, do some fun, do some adventure, go for a hike, do some things. And nature is always good. And so I do that on Sundays. I take a day off. Usually I'll go see my mom, my dad, or my grandparents, and I'll just go and I take the day off there. And, nonnegotiable. So you want to plot any nonnegotiables, like picking your kids up from school. If you have to pick your kids up after school if you dropped them off in the morning, or any recurring obligations. So, as you can see here, I have recurring obligations for our executive advantage coaching 

(01:04:00):

Both which you have access to, and also have a weekly meeting with my team. That's really the only ones, and then I have YouTube. These are recurring things that happen all the time so you can plot them what times you're going to do them, and then you can plot everything around it and plan around. Then 12, family time. You want to set some time aside weekly or daily where you're hanging out with your loved ones, call them up, et cetera. Usually, I'll call my family when I'm eating dinner and I'll have a conversation with my dad, my mom, I'll call them up, and so you want to do that and then I also have family time every week on Sundays and sometimes I hang out with my brother on Saturdays, but usually I work on Saturdays, but that's just kind of what you want to do is like put in these things and premeditate them so you can make it recurring and so you know when you're going to talk to your family, and then 13, you want to plot daily power activity.

Plot time to execute on essential daily power activities, setting appointments, sales calls, promotions. My schedule has changed. My schedule used to be all strategy sessions, literally six days a week, every single week, and that it used to be from 9:00 AM to about 7:00 PM every single day, and even before that, I used to have time where I was actually blocking out time to generate them, right? Over time, your schedule will change. Mine has changed a lot and it's constantly evolving, and right now I'm in a space where I need to do a lot of deep work and I need to not be in the day to day doing certain things and I'm actually just taking action relentlessly on that day doing deep work and going into the zone.

Probably everyone should be full on appointments all day, every day, and so these are your daily power activities, so booking calls, setting up appointments, following up, actually going in and taking the calls, that's what you want to plot in here. So plot your activities and when you're going to be to doing and taking calls, and then projects or deep work, what I call it, and any time that you have left that's unused or that you haven't used up, you can allocate this and use it to complete and work on any projects that contribute to your goals. So if you have some time on Saturday, block out some time where you're going to work on some things, or if you're going to build out some systems or whatever, block some time out and leave some room to do that as well.

Those things are going to be more premeditated, you're going to kind of preplan them in advance, and this is how I like to use my schedule. I don't like to use any other view other than this, and I'll show you why. In the future, I'm going to basically give you some tools that you can use to really maximize your routine with just plotting this, so like every day, these things, you wake up and you know, I'm going to the gym at this time, I know I'm going to eat breakfast this time, I'm doing this and then I'm going into a deep work, I'm eating lunch at 1:00 PM, I'm planning my day tomorrow, waking up, boom, executing. Wake up, execute, wake up, execute, right? You can have like different obligations for different days, but keep it consistent. Keep your routine and have this in premeditated. If you have this and you preset this and you do these actions every single day, there's literally no other result for you to be had other than massive, massive success.

Right now, pause the video if you haven't already. Pause it, pull up Google Calendar. I highly recommend you use Google, don't use Apple or anything like that. Sign up for G Suite and go rewind this video and plot your routine, and if you don't do this now, it'll fuck you up in the future. That is the truth. This is really where success happens. It's what you do daily, and you want to plot and structure your routine. Do it right now, pause the video, get it done, and now, to make your routine stick and that you're consistently following it, you must formulate habits and understand how habits are formed so that you can get rid of bad habits and start to formulate good, positive, reinforcing, successful habits that are going to propel you and help you really get on the side with compound effect.

Some habits may serve you at one stage in your life or business but they may not serve you at others. The key is to constantly evolve, break old habits and learn the skill of habit formation, and I know for myself. Recently, I've been building in new habits and structuring because I wasn't used to doing a lot of deep work, and now I am, and so that's what you need to put into place is understanding how to break old habits and learning the skill of forming new habits. You want to control the controllable, which are your habits, and also your routines and your priorities. These are things you can control, and that will help you in the future.

How are habits actually formed? Habits are formed with a trigger. So something that is like a piece of stimulus that triggers an action, right? The trigger can be something that you either see, smell, touch. It's a piece of stimulus that comes into your awareness that triggers this action. You can think of it like a sound, like your alarm clock in the morning. That's a trigger and the action is getting out of bed, right? The trigger could also be a smell, a scent, like you smell the burger down the street at the burger joint and you walk into the store, that's your action, right? It's a trigger where you see certain things, like you see a glass of water, right? That's the trigger and the action's drinking it and then you have the reward. So in the case of eating a greasy burger, you feel good and it tastes good and that's the reward of this, like salivating on this hunk of meat, right?

Then if you drink a glass of water, it's going to quench your thirst, so that's the reward, right? Then you have the feedback which feeds back into the trigger again, like the feedback loop, right? So you have the trigger, action, reward and then the positive or negative feedback that gets fed back into the trigger which reinforces this trigger so that when you see this trigger again, it's reinforced and it's going to be more of an automatic behavior in the future that's going to trigger this action, and then again you have the reward and it just feeds into itself. You have to be conscious of the triggers, the actions, and the rewards, and also the feedback and the relationship of that. That's basically formulating this habit.

Your brain is essentially a pattern recognition machine, and what I mean by this is the pattern or the piece of stimulus recognizes this and it recognizes pattern and it's going to basically automatically go into that behavior because it recognizes and it triggers this pattern. I give you a prime example is night time, like it's dark out and say "It's the time," you look at the time and it's 10:00 PM, and say that's the time you usually go to bed. It's dark, you usually go to bed around 10:00 PM, right? That's the trigger. Then the action is like brushing your teeth for example. So at 10:00 PM, you brush your teeth. It becomes automatic, right? Everyone does this because you do it every single day, and then your reward is feeling refreshed. You feel refreshed, you feel good, your teeth are clean and you're ready to go to bed, and then that will reward of feeling refreshed and going to sleep feeds into the trigger tomorrow.

When it becomes the same, night time, it's 10:00 PM again, you go brush your teeth, feel refreshed, go to bed, and that's your reward, and also sleep feeling or refreshed, right? When you wake up. That's basically how habits are formed and the trigger, the pattern recognition, right? Because you've experienced this, it's something that you do every day. Hopefully you brush your teeth every day. I hope so. At least more than once a day. If you don't, you should. Then you also have like, again, the alarm clock, right? It triggers, you wake up, you have a shower, then you feel clean and awake and alert, and then that feeds into, again, tomorrow when you wake up, you hear the alarm clock, you wake up again, have a shower, that's your action and reward is feeling clean and awake, and then you can also think of actions that you take.

When you see the basketball court, right? You walk up to the three point line and that's the trigger is seeing the three point line, you pick up the ball and you shoot the basketball, right? That's your action, and then the reward is either a swish, or again, it could be negative feedback, it could be a air ball, right? That's going to give you negative feedback, and from here, it starts to reinforce itself because when you have the trigger, you have the action, you have the reward and it's going like fast like this, the faster it goes and the more frequent the trigger action reward sequence is fired, the more ingrained it becomes. So the more ingrained that it comes night time or the alarm clock goes off in the morning, that's going to reaffirm and it's going to ingrain this, and again, they become automatic.

That's why guys like Michael Jordan even said that he used to shoot basketballs in his sleep, like three pointers, free throws in his sleep because even though he was not actually doing it, in his mind, he was feeding that trigger, action, reward sequence, it was firing in his brain like million miles per hour, just synapses just flying, creating that neuron so that when he picks up a basketball, boom, it's second nature, just swish, swish, swish, right? That's how you really formulate those habits, and positive ones help you to just automatically become the best at that one thing or it becomes automatic behavior and it breeds the excellence, right? This goes into actions and also positive habits that you want to do. If you don't go to the gym currently, you can leverage this to go to the gym and then create it a recurring habit that you do go and do this.

Most people habits, if you just observe society, is they wake up, so the trigger is they wake up and the action is going to work and then the reward is they come home and watch TV for six hours, they binge watch Game of Thrones or whatever, and then they have this positive feedback or whatever of feeling just this reward of watching this TV for six hours and then they go to sleep and then they wake up, they go to work and then they watch TV, and this just gets basically entrenched and dug deep into their subconscious mind where they just wake up, it's just this thing, go to work, watch TV, and it's just feeding through every day, all day. You can see this happening and this is most people.

You can also see that it's Friday. It's like TGIF or whatever, right? Then trigger, Friday, they go out or they get drunk on the weekend, Friday, Saturday, and then they have this dopamine hit to their mind of they feeling drunk, they feel this overwhelming sense of happiness when they're getting drunk with their friends and stuff and it just feeds into a trigger. Friday again, get drunk dopamine hit, and this is a weekly occurrence for most people. Most entrepreneurs, their habits look like this. The trigger is just scrolling on their newsfeed on Facebook and they see a Facebook ad. They click and watch a webinar and then they see some new shiny object and they do this over and over again.

You definitely don't want to create this habit because once you start clicking on it too, as we get into this stuff with advertising, Facebook is taking that feedback as well with their algorithm and then feeding you more webinars to watch, and if you're chasing shiny objects and being a neurotic kind of ADD person that's pinging between different things, always chasing this next shiny object, that's how most people don't see massive results. They're always jumping on that new thing, they're always this opportunist that's going, chasing these shiny objects, and you want to... If that's you right now, just completely break that habit, and hopefully if you're in this program, that's not you. You just need to break that habit. I'm going to show you, just get rid of your newsfeed. When you first formed new habits, it'll take a lot of intentional willpower to set it until it becomes your new default. The key is it becoming new default and setting it as your standard, right? When you form this new habit, but you're going to be thinking about this. It's going to be pushing this and pushing the momentum until it becomes automatic.

The key to understanding what drives habits are cravings, and it's the craving of the reward result. That's why guys like Michael Jordan, Kobe Bryant and stuff, they crave the reward, the result, winning games. That's why they go practice, and that habit of practice of shooting three throws, three pointers, they crave the reward or result that the ball going in the hoop but also the winning of the games. You have to really just start to understand that the craving of this thing is what's going to create the actual result that you see, right? Craving of the result. The trigger is just something that puts you into action, and then really what your craving is the result, right? It took me a lot of [inaudible 01:17:17] to figure out how I could influence this and form new habits. It used to plague my existence, and I used to procrastinate, I used to put things off, I used to not want to get out of bed and make sales calls, I didn't want to do any of that stuff, and here's how I hacked my brain to formulate new positive reinforcing habits.

You're probably thinking what the hell was that. These are pattern interrupts, and so hopefully, I interrupted your pattern with that little clip there, but basically what pattern interrupts are is it basically influences your behavior or it stems a new thought, right? Where you're doing this thing constantly, that's behavior, and then something just kind of breaks it and then puts you in this path of being able to formulate and put in a new behavior, new thought into existence, right? With a pattern interrupt, basically, if you're doing something consistently over time, say you've been doing this for years, right? And all of a sudden, you just interrupt that pattern and you do something, the complete inverse of it.

This is an extreme example, but let's say you're a vegan, right? Let's say you're a vegan and you haven't eaten meat in five years, and then you just put on your plate a fat steak, right? Let's say you put on like a fat sirloin, New York strip loin steak, whatever, and you eat that steak. It's probably going to upset your stomach, it's probably going to create some havoc within your intestines, right? That is a pattern interrupt. You can apply the same thing to your habits. For example, one that I used was I use to never wake up early, like ever. I used to wake up maybe like 9, 10 o'clock in the morning, and what I did was, I said I'm going to wake up at 5:00 AM. That's like five hours earlier than I ever did before, and not only that, but I'm going to go to the gym and I'm going to work out and I'm going to go hard in the gym at 5:00 AM.

What I did was I set the time 5:00 AM but also put my gym clothes beside my bed, and when my alarm clock went off at 5:00 AM, I woke up, put my gym clothes on, that was the trigger. The action was actually waking up and going to the gym and pumping some iron, and then the reward was I gave myself a smoothie, a protein shake. I had this like protein shake that I'd have, like blueberries, banana, like protein powder and peanut butter, and I would have this every morning and I crave this, right? I had this craving for the smoothie and I just did this. This was my reward, and I did this and it just fed into "Okay, you like that?" Again, it was really hard at the beginning, it's going to take a lot of willpower to get out of bed at 5:00 AM and just even put on your gym clothes, but this reward will feed back and if you just build this in over time, it will become automatic, boom, it just snap.

You wake up, 5:00 AM, boom, you're in the gym, you don't even know it. You're driving there and you're like "What the hell? How did I even get in the car," right? That's kind of the behavior that's going to start happening, and then when you get to the gym, you're going to have that smoothie at the end or whatever you want as a reward and that is going to feed back into keep going to the gym. Another one was coffee at 9:00 AM. I never drank coffee in my entire life until I was like 19 years old, and so at around 18, 19 when I was first getting started, I literally started drinking coffee because I think I watched that movie, I forget it was called but it's like Coffee's For Closers, right? So I thought I needed to drink coffee, and so I started drinking coffee.

I know it sounds stupid but it was a pattern interrupt because I never drank coffee in my life. At 9:00 AM, I brew a cup of coffee and then that was my trigger. Then my action was I sit down at my desk and I'd execute on my action plan. I'd follow up with prospects, I'd be doing sales calls, I'd be prospecting and I'd be doing everything I could to generate sales, right? I'd be executing my action plan, I'd be doing promotions, I'd be planning, I'd be relentlessly executing, and at the end, what I would do for my reward was I went to the lake. I had a Lake by my house. I live in Toronto and there's a lake, Lake Ontario, if you guys are familiar with it, and I used to go there with my dog at the end of the day or whenever I just executed my action plan.

So if I executed and it was done by 12:00 PM in the afternoon, like noon, then I would go for a walk, and so I would execute relentlessly, but for example from nine to 12, if I got everything I needed done and I was like I sent all my messages, I was following up prospects, I've booked some calls and did all the stuff, then I would go to the lake with my dog, right? Whenever I was done in my action plan, I would do that reward, right? Usually it was around like 4:00 PM, 5:00 PM and I'd go for a walk with my dog.

That was a reward for me because I liked just the sound of the waves crashing, I liked breathing in the air, I liked seeing the view, the expansive lake view, I like large bodies of water, and I would just sit there and just kind of reflect on my day as well and I start to make connections and just enjoy the time with my dog, it was like almost this, and if anyone has a dog, you'd probably know what I'm talking about, but you're basically just... You're not working. It's like you're letting your mind kind of just wander, right? You need some of that time, and I just really liked it so that was my reward. I was already doing that anyways but I used it as a reward mechanism, but then I wouldn't take my dog for a walk because I didn't deserve it. I didn't execute on my action plan but I made this something that was a reward not only for me and for my dog and we just kind of did this and it was just this self-fulfilling cycle that was just going in a never ending cycle.

This built me up to like I woke up and I just executed, and after about 30 days of these habits, these habits became unconscious to me. These became unconscious activities in which I enjoy, and if I didn't do it, I'd feel the inverse effect of when I didn't do this before. So before, it felt like work and it felt like I was doing something, but now I felt the inverse effect and it would propel me to action like I had to do it, and I craved it. I craved waking up at 5:00 AM and going to the gym. That was when I snapped out of bed, 5:00 AM hit, I was up before my alarm. Boom, I wake up, I'm in the gym already, and then I'd executed my action plan, I drink coffee and I'd be closing deals, I'd be prospecting, and then I'd take my dog for a walk and I'd love that.

If I didn't do it, it felt weird. It felt like "What am I doing," right? It felt off. That's what you need to do is you have to crave the result. Warren Buffett has an amazing quote. He said, "The chains of habit are too weak to be felt until they're too strong to be broken." That's a very, very powerful statement. I want to say that again. The chains of habit are too weak to be felt until they're too strong to be broken. Most people, they don't even feel these effects, and then they just get pinned in shackles and they can't break out of them because these habits just lock them in to these chains which they don't even know the key for, right? So when you understand how to break all habits, how to break the shackles, how to formulate new ones and not even put yourself in shackles, right? Then that's what's going to help you to actually build yourself up.

Habits are key, and so just understanding that the habits that are happening right now in your life are typically too weak to have even felt, like you probably don't even know these are conscious, but if you just observe and be aware of your activity and what you're doing, become hyper aware of this, then you can start to break them. Just be careful because sometimes, it become too strong and people literally just get locked into these, and then that is what dictates their future. It's these bad habits that put them into this vicious cycle.

Here's some habit formation hacks. What you want to do is you want to work at one habit at a time. New habits, again, need willpower and willpower is limited. You only have a certain amount of energy and fuel that can fit in your tank, right? What you want to do is you want to focus on one habit at a time until it sticks. Make it automatic and then move to the next. You don't want to go and just try and take all these habits that you need to form and like throw 10 at yourself because it's going to cause you havoc. Your brain and your mind is just going to go like nuts, right? So just focus on one, build in, become automatic, and then move to the next. You want to prepare in advance. Select a trigger that will propel you into that action. That could be a time, a location, a sound, it could be anything. It could be a smell, right? Just remember this. The brain is naturally inclined to follow the path of least resistance and make it easy for yourself to complete this task.

Again, an example is layer gym clothes out the night before. Get precooked meals that you can put in your fridge that you just pull out, heat up, and they're healthy that you can just eat, right? Instead of just having this stuff that's in your house that you just go and gravitate to, like these boxed meals and all that shit. Get rid of that. You also want to audit your environment. Remove things in your environment that will trigger the undesired action. To give you a prime example is if you're watching a lot of TV or you find yourself sometimes getting sucked into watching TV, then sell your TV. I don't even own a TV. When I moved into the penthouse here, I just got rid of my TV, I didn't even bring it. I sold it. Actually, I don't even think I sold it. I just didn't bring it. I think I just left it at my dad's house.

If you're constantly binge watching Netflix, cancel your Netflix subscription. Just cancel it. You don't need it, right? If you have a lot of junk food in your house, throw it out, because your environment plays a big role, and whatever you see, again, the triggers of walking around your house or trigger of you sit down at your couch and boom, you turn the TV on, automatically opens up Netflix, you're going to be sucked into that undesired activity that you don't want to do, right? Because if you want to spend six hours of watching Netflix, and you can, but just know it will cost you your goals, right?

You want to reward yourself. When you do crush your team, when you hit the gym and you complete all your power activities, when you crush the day, there's absolutely no shame in rewarding yourself. I'm a big proponent of this. Again, I used to literally walk and wander for a couple hours with my dog. I used to drink smoothies. I still do that stuff. There's no shame in doing that. Even to this day, I have things that I reward myself that are way outside of the realm of business or whatever, but they feed as a actual reward mechanism instead of a trigger. For example, spending one hour watching Netflix is fine. I watch documentaries, I watched some things sometimes on Netflix, I don't even think I own Netflix. I think I use my brother's account. For example, spending one hour watching Netflix is totally fine, so if you're watching Netflix, it's fine. I watch it sometimes I watch some documentaries given though, again, it's a reward mechanism instead of a trigger for negative behavior.

Most people use Netflix as something that they get sucked into and binge watch seasons of like Breaking Bad or whatever instead of actually doing work. You can't get sucked into this but you can use it as a reward mechanism, so if you grind for like six hours or eight hours or 12 hours, then yeah, you can watch one season of whatever, or not one season, one episode of whatever if you want to, or if you like video games, play video games. If you like playing piano, play piano. Use it as a reward mechanism, but just know, if you do not complete the desired result you want which is, for example, executing on power activities, booking sales calls, whatever, then do not reward yourself because then that will feed into bad negative behavior that you do not want.

Do not use that thing as a reward mechanism or as a trigger, use it as a reward mechanism. Also another hack is basically make a public commitment. You can post inside of our Community of Winners or to a family member, just state it to your family, and publicly commit you're going to change the bad habit. So if you have a bad habit, look, we're a family, and everyone in our Community of Winners, we're a family, so you can post in there and just state it. No one's going to judge you, we don't do that here. Just post and publicly you commit that you're going to change this bad habit. Also what you can do is post inside the group, the Community of Winners Facebook group, to pair up with an accountability partner. Just post in there and say, "Hey," introduce yourself and then say "I'm looking for an accountability partner for X days, I'm on this time zone" and just post in there, you'll be surprised.

I've seen this many times where people actually hop on sales calls with each other, so later on I'm going to get you to practice sales calls with each, so post in there, get an accountability partner just so you can hold each other accountable and disciplined that you're taking actions on the right things and that is going to feed into the positive behavior and just hold you accountable, because again, humans, I just know how human psychology is even for myself, because I observe my own behavior, that sometimes you need that accountability.

I have my team. Sometimes my media buyer, he comes in. He tells me like "Mitch, did you do this?" He's holding me accountable, and accountability is key, and self accountability is key as well, so you don't want to rely on others but you do want to kind of build in this accountability partnership with somebody else especially with inside of our own community since we're all on the same wavelength that you can start to put this into action, so I highly recommended you do that. Just go and post in there, ask for accountability partner, and people will comment and set up a call and get to know each other.

You want to stick with it for at least 30 days and then repeat it. The compound effect will come into play after about 30 days or so as the structural changes that underlie the habits are triggered only by extended, consistent practice and repetition. Repetition is the mother of all skill. By repetition and constant and consistent practice extended over time, that is what's going to happen and what's going to help you to formulate and structure these habits so that they actually stick, right? It is said that it takes roughly around 21 to 66 days to form a new habit, so stick with it for 30 days. Every single day, do it. Don't skip any days. Do it for 30 days straight and then repeat it for another month, and then roughly about 66 days, that's when it really starts to form and starts to become automatic.

For the next 30 days, you must give it your all to form these new habits, and then repeat it every 30 days until it's an automatic default where you just wake up, boom, and it's already triggered, the action's already completed and the reward is given and you get that positive feedback.

Here's a few more hacks. You want to keep constants and variables, and this is something we're going to talk about in extreme depth very soon in this week is constants and variables. When creating new habits and breaking old ones, keep the trigger and the reward the same and just swap up the action or vice versa for whichever you're trying to change.

Keeping things constant, so if you're going to swap out the actual action that you're doing, right? Then keep the trigger so whatever it is, for example a time of the day where you wake up or whatever, keep that trigger the same and the reward the same, whatever the reward is, and then just swap out the action, or change the trigger, keep the action the same and the reward, keep that because if you want a positive action, right? Then you just need to change the trigger that put you into that state where you're going to complete that action and then you can get that reward, right? Then also you can swap out just the reward and keep the trigger and the action the same and just give a better reward.

If you're doing these things but it's not sticking, then just swap out the reward and then use that positive feedback and then it'll start to feed into each other, and if you're formulating new ones, like completely brand new habits, then yes, you're obviously going to need to create a new trigger, a new action, a new reward, and then make sure that's consistent over time. Also, the key is to start old triggers, actions, and rewards. There's these things that come into your awareness that are like these pieces of stimulus that basically create these triggers that feed into negative behavior and then also negative rewards, right? Then they're going to feed back into each other, and so the biggest thing that I found again is, going back to like removing all the junk food or just canceling your Netflix subscription, is just remove it, delete it, hide it, get rid of it. That's the key, because then it's no longer in your awareness, right?

Again, humans are just pattern recognition machines. So if your brain recognizes that this pattern or this trigger, this action, it's going to just automatically do that, and so just remove it, delete it, hide it, get rid of it, bottom line, and go straight into power activities. The best trigger is the moment you open your eyes before touching or interacting with any stimulus. Execute on daily power activities and actions first thing in the morning, then reward yourself. What I used to do is wake up 5:00 AM, and still what I do this day, as you saw my routine is I wake up, go to the gym, I do meditation, I do my mindset, I write my goals down and I'm like grateful and I express gratitude, and then I go straight into my work at 9:00 AM. In that time, I don't check anything else, I don't look at anything else, I go straight into it, and so you should do the same thing as well.

I do recommend you do go to the gym in the morning though first and then first thing you do is to go straight to power activities, do not check into email or anything like that, and that's the next point is follow your own agenda. If you wake up and you start checking email or Facebook or LinkedIn or Slack or text message or whatever you do, like WhatsApp, God forbid you have Snapchat, Instagram, all this other shit, you're immediately getting pulled into other people's agenda. People posting on social medias, people that are messaging 

(01:36:00):

... Hitting you up, emailing you. That's their agenda. They want a response. They want you to click on that ad. They want you to click like, they want you to comment. And that's getting pulled into other people's agenda. And never start your day with admin tasks, social media, distractions, et cetera. That's the worst thing you can do, because what it'll do is it'll set the stage for the rest of that day. And then your day is going to fucking go into a vacuum and it's just going to elapse and you're not even going to know what happened. You're going to come to the end of the day like, "Where did today go?" And you want to maximize every single square inch of that day. You want to suck the marrow out of that day. And if you're constantly getting pulled into other people's agenda, there's no way in hell you can make that happen.

So never start your day with admin tasks, social media, et cetera, distractions, period. And delete everything. And this seems pretty crazy, but delete all your social media off your phone. Remove your apps, remove and turn off notifications. Literally don't have anything pushing to your phone. These are stimulants that trigger actions, and these are negative behavior. Stop texting people. You don't need to be texting and sexting people all day every day. You need to leave group chats and you need to just cut everything out, because they're distractions.

And it's a liberating feeling. I'll tell you it's a liberating feeling when you have this tranquility where no one's ... People may be trying to get to you, but you have just shut out the noise and you're in a complete tranquil state. And will people get mad? Yes. Will people start to get angry at you? Yes. Will people start to text you and say, "Why don't you care about me?" Yes. These things will happen. Will chaos start to build up in some areas? Yes, but you have to be okay with this, because do you want results or do you want Cindy on WhatsApp to get a response in three seconds from your texts? Which one do you want?

If you go into Cindy's agenda and you just feed into her neediness and her entitlement of receiving a text in three minutes from this fucking instant gratification society we live in, then that's going to deteriorate your results in the long term. And so the biggest thing I did to get really great results is I deleted all my social medias off my phone. I barely have any apps, and I don't have any notifications pumping to my phone, especially when my phone is off. And my phone's usually on airplane mode all day, and I can just do some really great work. And you won't be able to get to that level if you don't do that. And it's really good to just do a detox from that stuff. And again, just remove the thing. So remove the trigger, because if someone's triggering you on whatever you use, Twitter or whatever, then you're going to be sucked into that action, then you start to go down this rabbit hole or whatever.

So remove it, remove YouTube, all that stuff. Because that's just going to suck you down these rabbit holes and you're not going to be able to get out. And banking notifications or Stripe notifications pushing to your phone, I don't have any of that either. I check it, but I don't have it pushed to my phone. Because if I want to go and look at it, then I'll go and I'll look at it. But don't have any of these things on your phone that are going to trigger these actions. And only focus on essential tools. So delete random softwares off your computer, clear your desktop completely. I see a lot of people having these random softwares they think they need, or all these little Chrome extensions. You don't need any of that stuff. You really don't. Just remove it and only keep the essential tools and apps you absolutely need.

Most people have Farmville and fuck, a whole bunch of stuff on their phone. You don't need any of that stuff. Just get rid of it. It's not going to contribute to your goal. And you just have to ask yourself, does this contribute to my goal? Do I absolutely need this? And if you don't, remove it. Who cares?

And you want to simplify things. So you want to use one computer and one screen and only have one browser open at a time. And keep max one to two tabs open at a time. And this is going to help you go into a state of focus, clarity, tranquility, and you're not going to be scatterbrained. And I see this all the time. When I was most broke was that picture you saw in the basement where I had literally three screens and I also had a laptop to the side of me. I had four screens, and I was broke and in debt. That's when I was broke, literally.

And now I have one screen that I use, just my laptop, and I actually hook it up to a monitor. So I have just that. And I literally have nothing on my desktop, and I only keep one browser open. And if I need to I'll open up two or three, and if I'm building content maybe have three, four, but then I shut them and I'm just focused on that one thing. Because if you have these things that are ... I see this all the time, sometimes on the Q&A calls I'll see someone with, they'll share the screen with five different tabs, or five different browsers with like 20 different tabs on each browser. I'm like, "How the fuck can you even focus?" I'd be literally getting anxiety just looking at it. And so simplify things. Focus is a major superpower. So that's key, is use one screen and remove all triggers.

And the habit is more important than the effort. And this is something you really need to realize, is when most people form habits, and I feel like the way that most people don't form new habits is because when they don't feel like doing something. Again, feelings and emotions start to pop up in these human beings. And they don't feel like doing this thing. And they think that, "I don't feel like it or I'm tired, so I'm not going to do it." But what actually happens is that if they were to just do that thing and just go to the gym, for example, even if they didn't feel like it, just showing up to the gym, even to just walk on the treadmill, at least you're in the gym, you're affirming that habit.

And you don't have to go and give a two-hour workout where you're doing 300-pound dead lifts and you're drenched in sweat. You don't need to do that. You just need to go to the gym, and it's going to reaffirm that habit. If you go there every day, then when you do feel good you can go and do a nice pump. Work out, get lean, do some abs, do some cardio, whatever. Or if you don't feel like making some calls or doing sales calls, do it anyways, because the habit is more important than the effort. The effort you put in, the energy, is going to get maximized through your routines and through your habits over time and just your overall energy levels, if you have everything consistent. But the habit is going to be, it needs to be constant.

And the only it can become constant is if you do it every day or do it repeatedly over time. And so just understand that the habit is more important than the effort, and just focus on the habit and the effort will start to work itself out. And so to help you form new habits I created this basically exercise where you can plug in. First, what I want you to do is plug in current habits. So this is going to be available for download in the resources section. So I want you to download this, print it out, and write your current habit. What's the current trigger that is a bad habit that you want to get rid of? So be aware of these, write the trigger, what's the action that you're doing that's negative behavior? And then what's the reward, and what do you think the reward is?

It could be in your mind, just the feeling that you get, or it could be whatever. Drinking alcohol has this dopamine hit, right? Smoking weed or whatever has dopamine hits. Whatever it is you're doing that's negative, then write these things down and what's triggering this. And I'm telling you, this stuff is more important than anything I can tell you. Because when you're aware of these things and you influence them and you put in positive habits, this is going to change the game for you. This is what's going to help you get massive results over time. This is what's going to help you to ride the wave of these power laws and cause and effect, is your habits over time.

And so first put your bad habit, write the bad habit out, write the trigger, the action, reward. And then what I want you to do is, all new habits you want, write the new habit you want to form and then what's a trigger. So it could be it's the same trigger that was the negative habit. What's that trigger? What's the new action you're going to put in there? And then what's the reward? It could be the same reward or it could be a new reward. So for new habits, put the trigger, action, reward, and then just be aware of the feedback. And it's going to be positive or negative feedback. And again, causality. Understand which actions move to which rewards. Action, reaction. And then the feedback is going to be filtered through. And see the relationships between the things. And that's going to help you form the new habits.

So I'll show you, this is going to be available in the download section, right here, where you can just fill in the blank and formulate these new habits. So write the habit and print this out, and do that for every habit you want to change. So every single habit, not just one or two, but all of them. And this will completely change the game for you. So go, pause this video right now, print it out, and get it done.

And Aristotle said we are what we repeatedly do. Excellence, then, is not an act but a habit. And the key point in here is, you are what you repeatedly do. And so your habits are going to feed in and that's what creates excellence. These routines, these habits breed excellence. And Aristotle also said knowing yourself is the beginning of all wisdom. So to really feed and build yourself up to become the best in the world, or best at what you do, you need to first know yourself. You need to know your habits, you need to know your triggers, you need to know your negative behavior. And you need to know how to influence your mind and how you can start to go inside yourself to put these things into action that are going to propel you into that positive reinforcing feedback loop that's going to build you up, and you're going to see the massive effects of this. So you first need to know yourself and you need to focus on your habits that will breed excellence.

And so now I want to talk about planning and preparation and mastering your schedule. So first we basically built out your routine. We've formulated new habits now. Now it's time to master your schedule. And your schedule is something that you need to fall in love with and something that you need to really come to grips with. This is something that, time management and managing your time, that's all life is consisted of, is time. And so you need to really understand how it works and how you can master it. And so here's the power of planning and preparation. So clear action plan. It doesn't matter if you know what to do and how to do it, without a clear plan of immediate and consistent action it just simply won't get done and you'll be victim to the time excuse.

And so what I'm going to show you throughout this program, you're going to know what to do and you're going to know how to do it, but without planning this and premeditating this action plan and then making it consistent with your habits, it won't get done. And then you'll just say, "Oh, I didn't have enough time." And so many people do this. And you need to preplan, you need to prepare before you actually go out on the battlefield. The biggest thing is just having that clear action plan. And I'm going to give you everything step by step, but I'm going to also show you how to plan for yourself and prep. So you can start to execute and just take that immediate and consistent action. And if you fail to plan, you plan to fail. And without a plan, your plan is essentially to do nothing and just rely on fate and the stars to align.

I see this all the time. People, they'll just rely on like fate and things to fall into place. But you need to have a plan. You need to prepare in advance. And without this clearly defined plan, targets, and objectives, you will never achieve anything significant. You're just going to be walking blindly through life without anything that you're aiming for. You need to have an aim, and then you need to just reverse engineer that and have this plan and the targets and objectives and these way points that you're going to reach that are going to help you and guide you towards that long term vision. And busy does not equal progress. Just posting 50 times a day on social media like Gary V. says does not equal progress. Having a plan helps you chip away and chunk larger, longer-term goals.

So by having this plan you're going to, again, reverse engineer it, break it down, chunk it, chip away at it. And this is like looking at the summit, this big, massive summit. And you're just chipping at it and reaching that long term objective on top of the mountain and getting shit done. So to be ultra productive and continuously exceed deadlines, projections, and expectations, you must prepare and plan ahead. So it's really as easy as just seeing it, seeing that stimulus, seeing that trigger, and then acting upon it for the allotted time given to complete it. So you need to preplan this stuff and premeditate it so you just wake up, boom, execute, wake up, execute for that time. And then when that time's up and you've completed it, you move on to the next thing.

And hitting sales targets. So when it comes to hitting sales targets and achieving your goals, you must plan as if you're going to battle, if you're going to war. And you're in a crisis and an emergency to smash that target. And this is literally what I do, and you should adopt the same level of commitment and urgency to reach and exceed your sales targets. So I literally plan and execute as if I'm in a crisis. Like literally tomorrow, if I don't make the sale, if I don't make these five appointments and book these into my calendar, my arm's going to get severed and chopped off tomorrow morning. That's the level of crisis I'm in. At 9:00 AM tomorrow some guy's going to come in with a samurai sword and slice my arm off. That's how serious this is.

So I'm trying to book those calls. I'm literally in emergency, I'm urgent. I'm urgent in the day to day, but I'm patient. And a patient urgency is one of the biggest things for self-made billionaires, is patient urgency. Where you're patient for the long term goals to come to fruition, but you're urgent in the day to day to reach those sales targets and take those actions. And so you need to literally be like, "Tomorrow the boat's going to land at Normandy, I'm getting off onto the sand, and I'm going to battle." That's how you need to be.

And big picture planning. So big picture planning is extremely powerful. However, though, you should only do it really about, I'd say, two to three months when you pause from the daily action and reflect on your progress. So most people are constantly planning. And it's good to plan, again, I'm showing you the power of planning, but the bulk of your focus should be within the 24-hour window ahead of you taking action on your premeditated plan. And then short term planning weekly. So every Sunday I plan my week ahead, which you should as well, is where you're planning to set new targets for that week and new objectives that you want to hit so that by the end of the week you're closer to your goal for the month. And then every day you have goals within that day.

So every day you're chunking that down and you're taking action every single day. And then over the course of the week, because weeks consists of days and months consist of weeks, right? And it just expands like that. And so you just want to focus on that 24-hour window ahead of you and then plan your week, and then plan your month every month. So typically what I do is plan about 90 days in advance, and then I have the month in front of me and I break that into weeks, and then break the weeks into days. And then I just execute every single day. And then every week I'm basically reflecting, reviewing my progress, and every single day as well as every single week. And then I'm setting new targets for that week. And then I'm just recycling this every single week. And then at the end of the three months, 90 days, I look back at the quarter, know what transpired, I reflect on my progress, and then I plan the next 90 days. And I'm constantly doing that. And I'm working in 90-day sprints, almost.

Now I want to introduce you to two resources that, in conjunction with your routine and habits that we just created, will literally transform how you work and achieve goals and smash targets. And I literally use these things religiously. I don't know where I would be without these things. And same with our top clients. I've found, literally I've seen them on our live coaching calls, them printed on their desk. And soon these two will become a part of you. And so the first one I want to introduce you to is the executive roadmap. And so there's going to be a link to access available in the resource section below. And click the link and you're going to be able to access in Google Sheets. So click file, make copy, and add it to your Drive.

Again, I recommend that you use Google Drive for everything that we do in this program. So if you haven't already, again, pause the video, go to Google, type in G Suite, and sign up for G Suite, and get it done. So I'll show you what this looks like right now. So this is the executive roadmap. And so what you can do is you can click file. You can go, make a copy, and then you can add this copy to your Drive. And I want you to keep this named "master." So create a copy of this master file and then create another copy of it once it's in your Drive. And name this Executive Roadmap 2020, for example. Because how we built this thing is so that you don't need a new one.

And once this becomes a part of you and three years from now, if you want to continuously use this and not have to come back to us to update it, what you can do is, Glenn, my partner, he basically created this so you can update this and change the full date. And then it'll update the entire sheet and all the cells and all the tabs down here. So basically what you can do is, say, it's 2020, but say we're in 2022. You can just click enter and boom, all the dates update. And even in the day to day. So 2020, the month view also updates. So literally can create a master of this and boom, it updates. And so really, really cool. So you can use this. And basically how this works is, this is your full year view. This is for you to see the whole year and basically preplan things for the month and the quarter. So typically again, like I do, is plan the 90 days out. So I'll plan the first quarter and I'll plan three month increments.

So the instructions are, enter major initiatives, projects, life events in the cells below, and then color code the calendar to the left. Highlight the dates you will be working on that for. So you can change these colors. You can literally just go here and change the color. But for example, let's say you have a Mastermind event this week, February. You can just go here and color the screen, for example. And you can say Mastermind event. And another thing you could do is, say we're going to be setting up the LinkedIn automation tool. So let's say for this amount of time you're going to be working on the ... And obviously it's not going to be taking this amount of time, but let's just say it takes you this. You do, set up LinkedIn automation.

And so you can basically preplan these things in advance. And so it's really, really cool to just look at your whole entire year from this view and plan different things. You can even plan life events. So for example, let's say in June you have here a family vacation. Family vacation, you put that in. And so you can preplan these things and see it at a high level view. And again, this is your 30,000-foot overview of your entire year. And having this perspective is going to help you in so many ways that you will not even know. Just being able to see your year and being able to plot different things for year is so key. And plotting it here, color coding it so you can just look at this and see, okay, here's where I'm doing this, here's where I'm doing this.

And you know way in advance when things are happening. And so each day is transpiring. You're seeing it from a higher perspective. And so in the month view, so this is your higher timeframe perspective on the monthly view. And here's where you can see your whole month, but also the week. So you can see your entire week and you can see the entire month. And then what I do is I set my objectives and also my targets and goals for the week. So on Sundays I'll usually set objectives for the week, what I want to have accomplished, and I'll set my goals or targets. So usually objectives are things I want to get done, things I need to accomplish, things I need to check off. And then goals are typically things that I want to accomplish, but more quantifiable things, like amount of calls I want to book or amount of sales I want to generate or amount of clients I want to enroll. And targets as well. So what are my targets? I'll usually set up a weekly target.

And then you can just, every week what you're going to do is set new objectives, set new targets, and then you're going to say actual. What I do is usually at the bottom type in actual, and then you can basically reflect on it on Sundays, before the week starts, so on Sundays. And you can basically look at the week that just transpired and then you can basically reflect, "Okay, what do I need to do differently?" And then you could reset new goals and objectives for the week. And then you get this rapid feedback over time. And you consistently do this, execute on the week, boom. And then what I typically do is I set my monthly objectives up here. So for example, let's say one of yours is launch LinkedIn campaigns, and let's say another one is, I don't know, build out pre-selling mechanism. So this is stuff I'm going to show you throughout the program, but I'm just giving you examples now. Let's say number three, an objective would be to set up new merchant account.

And let's say another one would be to, for you, for example, let's say complete all of week two action items. Enterprise Elite. Let's say those are your objectives for the month. And then your goals are, for example, these could be relationship to your objectives. Typically what I'll do is, these are more monetarily, usually for me, or certain things I want to accomplish again. So these will typically be monetarily. So I'll make, say your goal is to make $50,000 per month. And these could be goals that you want to happen in the month or just goals in general. So I usually write my goals down every single month of what I want to hit in the month. And typically you want to do it as if you've already hit it.

So I hit $200,000 a month, for example. So you want to say, "I hit $200,000 per month." So write your goals in present tense so that you feel like you've already achieved them. And then typically what I'll do is I'll start to plot in the actions, the actions I want to take. So for example, here I'm going to respond to LinkedIn messages. Here I'm going to write a LinkedIn article, or I'm going to plan and blast out some promotions. Or for example, here on Friday and Saturday I'm going to work on building out my pre-selling mechanism and I'm going to block this time out. And then you can, again, color code it the same way that you color coded the beginning. So block out these two days, and then you can start to do that with your actions. And then you're going to plot your different actions every single day.

And typically what I'll do down here is I'll put color coordinating, recurring actions I'm going to take. And I'll just basically color code this. For example, on Thursdays I usually do a YouTube video. So I'll usually go at the bottom here and I'll put this and I'll type in, YouTube video, film and create YouTube video. So what I'll typically do is I'll usually plan my entire month in advance. So I'll plan my entire month, every single day. And then what I'll do is, on Sundays I'll review my week and I'll edit certain things or preplan or mix in certain things that I want to accomplish. And then, again, set my goals for the week, and then I'll execute on this and then I'll reflect on what my progress was. And then again, I'll plan it and then execute again.

But I already have everything premeditated from the entire month view. And then all I need to do is execute on these things every single day over time. Again, this is going to be available for you to download. So you can literally just go in here and you can download this and color coordinate some certain things. And it's going to be very important for you to plan at a high level of what you want to do. This thing literally is going to become your best friend. And so another resource which is going to literally become a part of you is the executive day planner. And so war map for success, conquer your day. And so that's going to be a download available in the resource section below. So click on executive day planner, and you can access it in a digital PDF format and print it out.

If you don't already have a copy of it, then print it out and use it religiously. I recommend if you don't have a copy, then go to Staples and get this thing printed and bounded and laminated. It's going to be so worth it, and it will literally change your life. So I'll show you what this looks like right now. So this is the executive day planner, again, available in the resource section for download. You can literally just download this and, again, print it out. And so here's the instructions. So every day pull out your executive day planner and plan your day the night before. When you wake up, state what you're grateful for first thing in the morning and visualize what would make today great. Set your targets for the week, month, and quarter, set intention for the day. Always remember you can have a bad day, but you can not have a bad week, as bad weeks turn into bad months, months turn into bad quarters, and quarters turn into years.

Next thing you know, you come to the end of your life not fully achieving your full and ultimate potential. So be deliberate and be intentional and stay consistent and disciplined no matter what. At the end of the day, reflect on each day that just transpired. What wins did you experience? How can you improve? Reflect on your progress and listen to the feedback so you can do better even tomorrow. Then state your goals again, fall asleep with your vision held vividly in your mind, and then repeat every day for years on end. Success is inevitable to those with deliberate planning and consistent execution. And so that's how you do it.

And so here's what it looks like. So I've tried every other planner on the market, I've tried, you know, Grant Cardone's 10X planner. I've tried, the Perfect Day planner. I've tried a whole bunch over the years, and I could not find one that did everything I needed it to and that was good enough, so I created my own. And basically what are you going to do is you're going to plan tomorrow today. And so the night before, so that's why this snooze button or the snooze icon, you're going to do this at night time. And the day before you're going to write tomorrow's date, you're going to write down, for example, whatever date it is, like March 25th 2020, whatever date it is, the 20th, or a Monday or whatever. And then where you're going to do is you're going to go to your calendar and you're going to look at what you have recurring.

So gym, all these things, you're going to plot them. So gym, 6:00 AM. 7:00 you're going to eat breakfast, shower. 7:30, you're going to do mindset. And then you're just going to draw a line for that allotted time and then write what you're going to do in that allotted time. And then 9:00 AM you're going to block out this time. If you have an appointments from 9:00 to 10:00 you're going to write like, strategy session with John, and then draw a line until the next appointment. And you're going to do this. And the first thing you're really going to do is plot all your recurring fixed times. And then what you're going to do is write action items that you're going to do for the day. And then here you can check them off. And you're going to plan your day all the way through the day before.

And then this is for the nighttime. So you're going to reflect on your day, but what you're really going to use is these two pages, the planning of the day and the action items, and then reflections, and so notes. And then here is in the morning time, every morning you're going to write your goals down. So you're going to write your goals here, state what your goals are. You're going to state what you're grateful for. And then you're going to rate your targets. What are your targets this week? What are your targets this month? What are your targets this quarter? And you're going to write these every single day. What are your targets? And then you can reverse engineer. And you're always going to be aware of what your target is this month, this quarter, this week, et cetera.

And then what you're going to do is, the nighttime again, so when you're planning your day the day before you're going to write your wins that have transpired for that day that just transpired. So what wins happened? So write your wins, and then write how you will improve. So this is feedback and reflection time. So you're going to reflect the day before at the nighttime, and you're going to write wins, how you improve, and then your goals again. And so you're going to be doing this in the morning, so from goals all the way down to targets, this is all for the morning when you first wake up. And then reflection is going to be today's wins and planning the next day. So going here, planning the wins, planning the day, and then reflection.

Did you exercise? Yes. Did you mindset? Yes. Did you goals and gratitude? Yes. Revenue generating activities? Yes. Did you win today? W. And if you didn't, put an L. And it's okay to take some Ls. Again, you can win, you can lose a day, but you can't lose a week. So if you have consistent Ls, like four in a row, then you need to do something about your habits and do something about it. And so again, this is available for download in the download section. So go ahead, download this. If you don't already have a 

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Printed copy, print this out, use it, go to Staples, print it. This will literally make you a ton of money if you follow this every single day. Between these two things, it's literally as easy as waking up, executing, waking up, executing. Over long periods of time, your results are going to start to just absolutely compound and grow exponentially. Again, you can download those in the resources section below. I highly recommend you go do that, pause the video, do it right now and get it done.

I want to show you the action planning workflow. The first thing you're going to do is you're going to use the executive roadmap to plot your plan of attack, the daily actions, the weekly and monthly goals and objectives. This executive roadmap, this is your higher level bird's-eye view to plan actions, set objectives, and track your progress. Then you're also going to use this to block out certain times for vacations, business events from that yearly or quarterly view.

What you're going to be doing is you're going to be using the executive day planner to plot higher level stuff, so plotting vacation time, when you're going to be setting up certain systems, when you're going to be basically taking action on the higher level timeframe. This is your yearly, quarterly, or monthly view, so you're able to see the whole year, you're able to see the quarter, and you're able to see the actual month view. This is going to be really key for higher level planning. Again, what I like to do is about every three months plan in advance, and then what I'll do is I'll review the month in advance and then I'll plot my weeks, and then I'll go into the days and plot my daily action plans.

Then what you want to do is, you want to use the executive roadmap for your high level stuff, and then you want to use your Google Calendar to follow your routine, manage your blocks of time, schedule appointments, obligations, et cetera. This is your actual schedule from a higher perspective, as well. You'll be scoping out what's coming up for the week, when you have appointments, when you'll be booking an appointment, so your daily power activities, and overall using it to manage the weekly/daily view. I like to use this to plan high level, drill down into the month view, plan my daily actions. Then what I like to do is use my Google Calendar to actually see it from this view.

Again, keep it on the week view. Don't go into day [inaudible 02:10:25] schedule, keep it on the week view, so you can still see the daily view, but you can also see the entire week. So this is how I usually have it set up. I use these three things religiously. The first thing is executive roadmap. Then I go into my calendar. This will be managing your appointment booking times, and you're already going to have your routine already set. So you're going to be using this for mostly appointments, I would say, and when you're going to be executing on power activities. That's kind of how I use it, and then also just using it to see my whole week at a higher level view, then also my day.

Once you are looking at, you have your executive roadmap, you have your Google Calendar view, then you're going to use the executive day planner to plot your actions the night before of exactly what you're going to do for the next day.

This is your daily action plan that you're going to preplan it the night before every single day, so all you have to do is wake up and execute. First, plot fixed time. This is where you'll be looking at your Google Calendar to plot the routine, your gym, meditation, power activities, et cetera. Then you're going to look at Google Calendar for appointments that you have come in for that day, and then plot them at the time booked. I'm going to go to my executive day planner, and say I have an appointment at 9:00 AM, say 10:00 AM, and 11:00 AM, then I have one at 1:00 PM and 2:00 PM. I'm going to block those times out and I'm going to plot them here. So I know within the space from around 12:00 to 1:00, I have free time. And then from after 3:00 PM, after my last appointment, I'm good from 3:00 PM onward.

So you know when you can execute and plot in other things that are around your schedule, so these are going to be fixed time things that are already fixed. Again, your routine, you're going to plot your routine first thing in the morning. So this is already pre-planned, and then you have your appointments, which is going to start, for example, at 9:00 AM. Then you want to look at your executive roadmap and start to plot specific actions or tasks that you have preset on your roadmap in that time or around that time in between your schedule, and then follow it relentlessly every single day, chip at your big vision.

What I mean by this one is, say you have your last appointment at 2:00 PM, but that's roughly an hour. Say you're done at 3:00 PM. Let's say that you haven't responded to any LinkedIn messages or booked any appointments for the next day or for the week. What you're going to do is you're going to go at 3:00 PM and respond to LinkedIn messages, and at 3:00 PM, after your last call, boom, you're going to respond to LinkedIn messages. Or you're going to do XYZ, whatever you have pre-planned, and you're going to put that in.

I'm going to give you an action plan, so don't worry. I'm just going to show you how this works. Because then when you get to use this, you're going to maximize it, and you're already going to know how to use it. That's basically how I use it. Then, again, I reflect on my day afterwards. So I write my goals, I write my targets and stuff. So that's kind of how I use these three tools is, again, I go here, I plot it from a higher perspective, my entire quarter, and then I go into the month and I plot my month and I drill down into the month. Then I basically plan my weeks and my days from a higher perspective, then I set goals for my days and weeks and also my month. Then I take notes and I reflect at the end of the month.

I know what I'm going to be doing every single day. I know what I'm going to do on this day way before it even happens. So when I look my week, I can reflect and then maybe change, alter it, based on my feedback and which actions I'm going to take. Then when that day comes up, take this action, and say the action is to send an email broadcast to my list. Then I go not into my Google Calendar, because I use this mostly for appointments, I go into my executive day planner and then I plot it, for example, at 4:00 PM blast email to list. That's what I would do.

These are the actions I'm going to take on the day. This is more so for higher level appointments and weekly view. Then usually I'll look at the date, the actions that I'm going to take daily, go in here, plot it, boom, execute. That's how you use those tools. This here is going to be available for download as well, so you have this. It's called the action planning workflow. So you can print this out and use those three tools and, again, they will completely change your life. This is how you chip at your big vision. This is how you execute on things relentlessly every single day. Print this out, execute on this, and use it. Again, it will change your life.

Let's talk about momentum stacking. This is compounding wins. Momentum stacking is the driving force gained by the development of a process or course of events. Stacking is repeating these course of events over long periods of time until momentum you gain transforms into a steam engine train that becomes an unstoppable force and is momentum and stacking that on momentum, then that just feeds into more momentum. Again, you become this unstoppable force that can't be reckoned with. This is momentum stacking, so compounding wins.

To achieve long-term success and ride the wave of cause and effect and experience exponential growth that comes from compounding wins, where you take an action, the effect is a win, and you gather feedback, no matter how small the win is, even an aha moment, or that you went to bed on time, even just a response from a prospect, these wins compound. Not only do they affect you psychologically, but also monetarily, mentally, physically, spiritually, in every way. Your whole demeanor and outlook on life just starts to brighten up with positivity, with belief that you're making progress. This really breeds momentum. This is what breeds momentum is stacking wins, stacking the momentum.

The key is to write down your wins every day at the end of each day, no matter the magnitude. Again, that's why we use the executive day planner. You can reflect, write down your wins, and it doesn't matter how big or how small your wins are. If you just hit your first hundred-thousand-dollar month, boom, write it down. That's a good win. Or if you landed your first client, boom, write it in, or you just booked your first appointment, write it down, it's still a win. State your win, and then feel the gratitude rush through your veins, like feel grateful that this win transpired.

Then compounding and recognizing wins will help you build positive reinforcing habits faster and stronger. When you're taking these actions and when you're building these habits, when you can recognize and see these wins actually coming to fruition, it builds and reinforces like in that feedback loop, and then it helps you build that habit even stronger. These become unbreakable habits. Again, the chains of habit become strong, so strong that they can't break.

When you have good habits, that's good, because they become automatic and they become reinforcing and they build you up. And you'll be able to see small seemingly insignificant effects of the actions you've taken and the compound effect over time. Again, your memory will start to degrade, but you will have high awareness that you can see these small seemingly insignificant effects. Like you're going to be taking action, you can see a win, you're going to be seeing wins constantly every single day. If you took this action today, which was respond to a prospect and, boom, you book appointment, boom, you could see that this correlation is directly result of this action I've taken.

You can see the effect over time, as soon as you do that, boom, you land a client, boom, you've got five grand, boom, come right into your account. You want to express gratitude for the daily wins and also for the wins that haven't happened yet. When you're writing down on your executive day planner what you're grateful for, write down wins that haven't transpired yet. Write down big wins, like I'm grateful that I'm pulling in a million dollars a year. Be grateful for these things that haven't happened yet, as when you express gratitude for these things, the universe tends to reward you of more of that.

To think about compounding wins, I'll take you back to our graph here. You have time and effect, so the cause and effect. So you're going to be stacking these things over time. This could be a really small win in a small window of time. It could be a week, it could be a day, it could be a month, but what you're going to do is you're going to take these effects, at the time, you compress them. Then you're going to stack them on top of each other, and then it starts to become this hockey stick J-curve effect when you stack them over time. This is really compounding the wins.

Again, it doesn't matter how small they were because they started to compound. If you were to zoom in on the graph, you'd see these little J-curves on the smaller timeframe, and the fractal pattern inside of this bigger cause-and-effect relationship. So you can zoom right in and then you stack these things. If you're conscious of this, stacking these, these are going to help you to build in faster momentum, and that's, what's going to propel you up this massive growth curve, an exponential growth curve, even faster.

Here's a quote, which I really love. It's when the steam first begins to pump and the wheels turn out so many revolutions per minute, what are called business habits were intended to make the life of man run in harmony with the steam engine and his movement rival the train in punctuality. This is, again, momentum that these business habits, or even just habits in general, that are constantly moving in harmony. This train is pumping this momentum. It's just a relentless thing, this unstoppable force, just pushing through time. Again, it rivals the train in punctuality, just steaming, it's pushing along. That's what the devastating power of cause and effect in compounding these wins and momentum is.

Let's talk about focus and starving distractions. This is one of the biggest things that you can do. Focus is essentially where you concentrate all of your available energy into one sharp central point. Focus is the inverse of distraction. If you don't do distraction, you'll be essentially doing focus. Most people get pulled into distraction. If you just eliminate it, remove it, and not feed into that behavior, then you'll be doing the focus.

That's what you want to do is just understand that distractions are the opposite of focus. So just don't do distraction and you'll be doing focus, and the equation is focus times energy equals results. So here's this diagram, which I really love. It's basically where you have energy that's getting put in different places. So all these points are getting pulled into different directions, and you can see how the small trajectory of these points are going based on the energy that's getting allotted.

You only have a certain amount of energy, and it's getting put into these points. If you take all these, like the sum of all these points, and you channel them and point them in one direction, you get a massive trajectory, way more effect than if you're just do all these things at once. This is what I see most entrepreneurs do, is they have like three different businesses, they sell six different products, and they're spread absolutely thin. You only have a certain amount of energy and a certain amount of focus that you can channel into a certain task. When you're dispersed like this, you cannot have this clear, sharp, central point that you're channeling all your energy to that's going to help you get that exponential growth, that exponential result.

The biggest thing is understanding where is your energy going? Where's my energy getting pulled to? And how can I just channel and direct it into one central point? Because I'll tell you, this is how massive results get generated is by focusing on one thing. You want to starve distractions and feed your focus. One of the things that you can use, which I use, is called the News Feed Eradicator for Google Chrome. Again, I recommend you use Google for mostly everything. So if you're not using Google Chrome, use Google Chrome. If you're not using G Suite, use G Suite, really great products.

I'll show you what this is. This is News Feed Eradicator. Basically, it removes your Facebook newsfeed. I'll show you what this looks like. You can go here and you can basically just add this to your Chrome. What it's going to do is it's going to remove your newsfeed and give you like a quote. So it's going to give you the true freedom is impossible without a mind made free by discipline. Again, see, it's a good quote to have.

You want to basically add this. It's going to remove your newsfeed, but it's going to still give you the same functions that you want with Facebook. You can still access groups, you can still post on your timeline, still do promotions. You could still do everything else. You just can't review your newsfeed unless you turn it off or delete it, but I highly recommend you use it. It's going to really boost your productivity and give you a higher sense of focus and just removing all distractions. Again, if you've been scrolling Facebook, you definitely need to get that.

Another one is Remove Recommendation. Instead of Facebook, it's for YouTube. It basically just has the video and only the video. You can basically remove your recommendations when you first sign-in to Google, or first sign-in to YouTube. You know, when you sign-in, you see all these recommended videos, you will get sucked into this rabbit hole as a black hole and start binge-watching videos, and it helps you to remove the sidebar, as well. I highly recommend those two tools. I use them and it's boost my productivity, and it'll help you focus way more and everything like that.

Then what you want to do is also unsubscribe to all lists on your email. This was a really liberating feeling for me, because I used to be subscribed to all these random lists. I'd be pulled in this direction, this shiny object would pop up, I'd get an email about this and that. The biggest thing you can do is just unsubscribe. Remove temptations to divert your focus on the shiny objects. If you're following all these other gurus, just unsubscribe to them. Again, don't even scroll Facebook. Unsubscribe from the list, just unfollow them.

Do the same thing on your social media. If you're following any fan pages, anybody on Instagram, just unfollow a lot of people. Only have the essential. You want to channel your focus and energy onto a central point. You want to remove being pulled in all these different directions. Again, don't have any notifications push-in to your phone or buzzing or vibrating. You don't need any of that. Just focus on the one thing, at the task at hand, and don't have these things push-in to your phone. I don't have email, I don't have anything push-in to my phone. Don't have anything, turn them all off. Don't have any buzzing, vibrating, usually just have it on airplane mode all day and just focus on booking strategy sessions, booking calls, making deals.

Again, delete all your social media apps off your phone. You don't need them, just delete them. You don't have to delete your account, just delete the app off your phone for a few months or forever, ideally. Then what you want to do is also block out deep work sessions. These are like two- to three-hour blocks where you can just get straight into the zone, where you're just executing, you're doing some great work, you're learning. For example, reading for like two hours straight, it will really help you connect. If you've never done that, reading for a long period of time will help you, as well.

Just getting into these deep work sessions will help you to get in the zone, help you be more focused, help you concentrate better. Even watching this video, I know it's long, but you can feed your focus. It's going to help you not to go on distractions and all these different things. This is key.

Another big one is stick to one thing. Book that I love is The ONE Thing by Gary Keller. You want to stick to one thing and put all your focus and energy into that. I see this all the time. If you have a side business or other things that you're doing that are not directly in line with your goals and what you're doing currently, but you just do it for money, remove it, because it's taking time away from you. You want to go all in on one thing, and I'll give you a prime example to show you I'm not a hypocrite of this.

Many of you know my story, but I used to trade currencies and commodities. I used to trade Forex, I used to trade a lot of gold, oil, crude oil, and I also used to trade futures markets, as well. I did that for about four years. So before I ever got into business, I was doing that even while I was currently in business. But where everything started to take off for me was I was so attached to this emotionally. Four years I put into this, and this is studying day in, day out, for years, and I just quit. I said, "I didn't quit. I just stopped doing it," because I was doing trading from about 7:00 AM until about 10:00 AM, but then I'd also be thinking about if I had a trade on, I would be thinking about it all day. That takes up mental energy.

Then on the weekends, I'd be studying trading instead of working on my business. Then also from 7:00 to 10:00, I'd be working on the charts, so I didn't really have time to... I was lacking in other areas like gym, all these things, so that was taking energy and pulling different things in different areas. Four years of my life I devoted to this, and I just said, "All right, I'm going to not do this anymore, and I'm going to go all in on my business." Literally the next year, that same year, I made over half a million. Then, you know the story that happens after that, made over 1.3, and now we're on track to do more than 2 million, but we're really going to scale up to about 10 million is our goal, is eight figures. That's the power of focus and sticking to one thing.

Not only that, I also used to do, I had a Shopify store. I got rid of that, deleted it, sold it for about a thousand dollars USD back in the day. All these things, I just got rid of everything, went on to one thing, which was my business, and everything started to take off. I transcended myself. I would say that, and it's kind of hard, because I know you have emotional attachments to certain things, but just get rid of it. You don't need it. Think about what your goal is, what do you really want in life? And if it doesn't help you get there and you're just doing it because it makes you money, if you're doing it because you're passionate about it, then keep doing it. Because if you're passionate about it, then keep doing it.

Just know it's going to take away certain things from what you're currently doing. If you want massive results with this program, remove your side businesses, remove all these things, go all in on one thing. You may, again, make a little bit less money in the short term, but in the long term you're going to skyrocket and win in the long term. Again, your life is long, you have a long period of time to live, think in longer time horizons. Think of focus like this: You have energy like from the sun, and you have a magnifying glass. You have this energy from the sun, the rays, that are coming, and then picture your focus like a magnifying glass that's converging to a central point, and that's putting a hole and burning a hole in the paper, actually burning the paper on fire, right?

This is focus, where you're channeling it in, and you're converging your energy to a central point. This is what you want to do, you want to channel that energy, that heat, just put it in so it's like a nice fire that's burning. Then you want to pour gasoline on that fire and just watch it blow up. That's how you'll start to get incredible results. Focus on one thing, channel all your energy, converge it into a central point, and focus. To really let this sink into your mind, I want you to hear Kobe Bryant himself say this.

(02:31:12):

So the one thing when I see with you and I think about like brain and I think focus. Like, you know how so many different things brain can get distracted on, and I'm going to put focus on this and focus on this and focus on this. Do you think one of the edge you have over everybody else was the biggest percentage of your focus was on one thing. Do you see it that way, like that was my edge over everybody else.

(02:31:34):

I do. At the time, I didn't really understand that. Basketball for me was the most important thing. So everything I saw, whether it was TV shows, whether it was books I read, people I talked to, everything was done to try to learn how to become a better basketball player, everything, everything. When you have that point of view, then literally the world becomes your library to help you to become better at your craft.

(02:32:06):

See, that's the devastating power of focus, and everything starts to become your library. I started to see this where I would go out, I'd start to observe different things like, for example, marketing, sales. Whenever I was out, I used to go and see and observe how people were selling certain things, and how it was getting sold, how it was getting marketed to, and just how things worked in society and that how I could fit that into getting myself better results. The biggest thing is focusing on that one thing that's going to help you hone, refine your craft. Focus is massively important.

Kobe Bryant, you heard it from him himself, he didn't see it at the time because he was so obsessed with basketball and loving the game and not caring about the points. He was actually focused on the actual game and the love of the game, that he actually started to become really good at it. Hindsight is always 20/20, right? He knows that now, that was one of his biggest points that were helping him get results, but he didn't see it in the moment in time. So you have to be conscious of this now and just channel all your energy and go all in one thing.

Focus is a superpower. Go all in; focus on one thing, and burn the boats and seize the island. So here's your action items. One, I want you to download how the winners succeed printout, print it out, and remind yourself of this at all times. Two, download structuring your routine. Use your Google Calendar to structure your perfect day or week and routine, and stick to it. Three, download the habit formation, print it out and write down the habits you want to remove, so you want to break old habits, and then the ones you want to form. Then create the trigger action reward that you're going to put in place, and then stick to it for at least 30 days.

Number four, is download the action planning workflow. So executing high level planning down to the daily actions. Use both of these religiously. Use all three of them. Use your Google Calendar, use the executive roadmap, so you can click the link below in the resource section. Again, add it to your Google Drive, highly recommend Google Drive for everything. Add it, make a copy of it, keep the master separate and then duplicate that and then use that for the year that you're in right now. Then the executive day planner. Download and print it out. If you already don't have a copy of this, then again, download, print it out. Use this religiously every single day. Plan tomorrow today. Do this every single day and just execute on those actions. They start to compound over time. Number five, download focus, starve distractions. So you can download that printout, and you can remove all distractions. Again, remove your Facebook feed, go all in, burn the boats, seize the island.

That's the biggest thing I can tell you is focus on one thing. Again, you'll have emotional attachments to certain things, but get rid of them. If you really want what you want, then go after it, and you have to sacrifice some things. If you don't sacrifice for what you want, what you want will become the sacrifice. So just cut it out, go all in, and just burn the boats. That will just fill you, drive you to have that urgency to go seize the island and conquer.

I want you to be fully conscious of this and aware of this right now, that the full effects, the full effects that you're going to see of this program will not happen in one to three months' time. Yes, you're going to see some results, but you're not going to see the full effects, like getting up again, our goal was to get at least seven figures if you're not already there, if not to eight figures, but they absolutely will within one to three years' time. So you're absolutely going to see the full effects in one to three years' time, but not one to three months. Understand that, and consistently put in the actions, and they will compound over time.

Become a methodical grand chess master instead of a frantic scatterbrain opportunist chasing shiny objects. This is what most people do. Be methodical, be a grand chess master, plan things in advance, and focus on the actions you're going to take day in and day out, and not a frantic scatterbrain opportunist that are always jumping from thing to thing and never focus on one thing and never see things through to success.

This level of thinking will help you make better decisions, make better choices, and ultimately win in the long term. The long term is all that matters, so this will help you win in the long term, and look beyond the chaos and all the noise out there and whatever people are saying, and train your mind to spot the patterns, to spot the cause-and-effect relationships and the interconnectedness of all things in the universe, and learn to spot the causalities of what actions lead to exponential effects over time. Learn to see this with your mind's eye. Again, look and see between the things and even through the intangible with your mind. Start to see how these things lead to different effects.

Remember that today's results don't come from the work you do today; they come from the actions you've done in the past. Likewise, the results that you see in the future will come from the actions you put in today. Think long term, delay gratification, and consistently put in the actions today regardless of any rewards you see, but with the intention of massive rewards in the future. This is how you will ride the wave of the power laws and cause and effect, and success will be virtually guaranteed. If you just execute on this, think long term, delay the gratification, and put in this, you're going to start to see the compound effect.

That's it for today's module. I want you to take action on this action items. Again, you know the long-tail effect with it in the long term for you. Take action on those and get to work. I'll see you in the next one.